If you are panning on buying a new television one of the first considerations you will have is the cost. This is why cheap TVs, not always having a recognised brand name behind them, can be a very popular option, especially for people that may be on a lower income or are simply looking to save money.
It is important to remember, however, that often cheap TVs are imported from factories in Eastern Europe and China, and are often distributed by unknown importers who often do not have the infrastructure in the UK that bigger distributors, like Sony and Samsung, have. As the factories and the importers are unknown, or sometimes difficult to track down, there is little incentive for that particular company to place much emphasis on the quality of its products, as there is no brand name to consider. There is also little chance of you knowingly purchasing a TV from the same factory, so there is no way to track down the factory if your product is faulty.
It is also more difficult to repair these TVs if anything goes wrong, and the probability of this is higher with cheaper TVs as they do not operate such stringent levels of production quality.
As a consumer, it may be tempting to go for a cheaper option, as cheap TVs are often significantly less expensive than their brand name counterparts. But it may be worth saving up for a trusted brand name TV, as you can guarantee a higher quality, and if anything does go wrong there will be no problems in repair. Thankfully the price of new TVs from big brands is dropping significantly as demand increase and the technology becomes cheaper to produce.