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It was an exciting time when 3D TVs became available to the masses. It was a technology that was long awaited by many and it was seen as a turning point for home entertainment when TVs were created by some of the biggest manufacturers to incorporate 3D technology in the home.
However, it seems as though the mighty 3D TV ship has finally sailed, and some TV manufacturers are finally withdrawing 3D models from their ranges.
Is this really the end for 3D TV? Quite possibly…
LG and Sony Have Joined the Ranks
Back in 2016, technology giant Samsung announced that none of its TV models that year would be supporting 3D. This was a blow to all those TV users who were looking to buy a newer model to watch their 3D content on.
Now, nearly a year on, Sony and LG have pledged that they will not be producing any TVs with 3D capabilities either, leaving no one left in the 3D game when it comes to major TV manufacturers.
Lack of demand is the reasoning behind the decision and it can mainly be put down to the fact that consumers weren’t all that happy at having to sit in the comfort of their own home and wearing 3D glasses.
While there have been rumours of true 3D technology that doesn’t need glasses to experience the 3D element, these advancements aren’t coming as quickly as consumers would like, meaning 3D capabilities have become a feature that isn’t actively looked for when purchasing a new TV.
Shifting the Focus
So, if manufacturers aren’t focussing on 3D, where is their attention being directed?
The answer is pretty simple – and pretty obvious if you’ve been following our blog for the last few months. 4K, HDR and OLED technologies are currently the main focus of the TV industry, and consumers are wanting crisper, higher definition images rather than 3D related features.
It’s not simply the fault of the consumer that 3D hasn’t caught on as much; broadcasters can take some of the blame, too. There simply hasn’t been enough content put out there for consumers to use the 3D capabilities of their TVs, which led to many people opting for TV sets which favoured other features.
It’s also worth mentioning the fact that 3D TVs were great at streaming 2D content to a high quality, too. For many people, opting for a TV which could stream 3D was just an added bonus to the HD picture they could get for their 2D content.
The Journey of 3D TV
The trend of 3D content surged in 2010 with the release of Avatar. After the film displayed the immense capabilities of 3D, many manufacturers perceived 3D to be the obvious route for progressing TV technology.
However, according to data from the NPD, demand for 3D TVs has been rapidly declining since 2012, and 3D Blu-ray players also suffered a blow, making only 11% of the market.
While current 3D technology seems to be on the decline, it doesn’t mean that you can’t still watch your favourite 3D movies! Here at Electronic World, we have a wide range of 3D capable TVs for you to choose from, so that you can be sure that your 3D content can still be watched many years from now!
If you’d like more information on any of our products, feel free to get in touch with us today – we’ll be more than happy to help!
