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Netflix’s success across the world has proved how much the modern-day television viewer is valuing personalised content over fixed programs. In addition, cheap smart TVs allow for a wide range of TV programmes to become available at any time, on any day.
Unlike ‘traditional’ TV, internet television has no fixed genres or time slots, allowing viewers to be completely free to watch any content they wish. With the freedom to watch what you want, Netflix and other streaming giants, including Amazon Prime and Disney+, don’t just create “‘one size fits all’ programming”; they specialise in providing a service that caters to your specific viewing needs.
With technology constantly advancing, newer and better ways of watching TV ensure you watch television as you want it and when you want it.
The Right Content
Optimising the way you view TV is a goal for all streaming sites; they want to provide the right content for the right person at the right time. For example, Netflix has a global recommendation system that allows it to offer a personalised experience with its advanced algorithms. This lets members find the content they previously could have been unaware of.
Every TV user has their own tastes, so the specialised service that recommends similar content meets the diversity of interests. For instance, Netflix provides over 1,000 hours of content, ideal for any movie or TV show lover who wants content to be conveniently in one place. With our 8K TV deals, your TV comes with integrated streaming service apps, allowing you to watch personalised content easily.
Specialised Algorithms
Using algorithms for streaming services is critical in maintaining user engagement. For example, it was found back in 2015 that the average subscriber loses interest after 60 to 90 seconds of browsing before they choose something or abandon the streaming platform.
One of the ways in which streaming service algorithms work to deliver personalised content is through viewing history. The algorithm uses the descriptions of other TV shows and movies you have watched to find content with a similar description. It can then provide recommendations based on this factor.
They also use collaborative filtering, which focuses on the behaviours and interests of other users watching the same content as you. So, for example, the algorithm can monitor the different shows and movies similar users watch and make similar recommendations to you.
For users with no viewing history, it can be a little trickier to provide recommendations which is why a knowledge-based algorithm is used. This method does not consider user history but looks at specific queries made by you instead. This may involve a few questions about the type of TV you enjoy when setting up your account.
Personalisation
Personalised content allows you to control what you watch and choose your viewing experience. Unlike traditional TV, you’re able to have something that tailors specifically to you and to what you want. This personalised option also helps you control how much information you receive on a day-to-day basis.
With traditional television, you must watch the scheduled programming and advertising, which can comprise many hours of content you have no desire to watch. Personalisation, however, means that you watch only what you want and aren’t overloaded with information.
Voice Controlled Personalisation
With voice control now being integrated into most cheap TVs, it has been found that this service offers greater personalisation. Voice-controlled remotes allow you to make personalised requests to your TV, such as ‘show me comedy films’. This way of searching has opened up a whole new side to personalised TV content as it allows users to search for whatever they want by simplifying saying it aloud.
You can also set up voice control to be tailored to you, setting custom commands that the TV can recognise. This way of TV personalisation makes it easier to find your favourite shows rather than spending time flicking through volumes of options by hand.
Concept of ‘Binge-Watching‘
Streaming services like Netflix and BBC iPlayer initially introduced the concept of ‘binge-watching’ in 2007. Where previously you had to wait for new episodes and re-runs to be able to watch what you wanted, ‘binge-watching’ lets you sit down and watch as many episodes and seasons as you want, whenever you want.
The popularity of ‘binge-watching’ has continued to rise over the years as streaming services add more unique TV shows and movies. With the introduction of original shows from streaming sites such as Netflix, there is plenty of fresh content added each day which can be used to give you a range of personal recommendations. And with Smart TVs, you can pause and play whenever you want! This convenient way of watching content provides you and your loved ones with hours of fun. At Electronic World, we have an extensive range of TVs that allow you to watch personalised content. From cheap 4K TVs to QLED TVs, you’re sure to find what you need. For more information on our products, get in touch with our team, who will be happy to help with any queries.
