What Sony’s TV Technology is All About

family watching tv

Sony is one of the big four TV brands, together with Panasonic, LG and Samsung. The company is known for delivering impeccable picture and sound quality, with an incredible smart TV experience thanks to all their interactive features.

At Electronic World, we stock a wide range of Sony TVs at great prices. Read on to find out more about the Sony brand, including the specifics of the technology they use in their sets that makes them one of the most sought after TV brands on the market.

About Sony

There are so many different TV brands out there, it can be difficult for you to choose the right make and model for your home or place of business. At Electronic World, we are more than happy to cater to all needs with our vast range of products available. Our TVs come from all the leading TV brands, including Sony, and we will discuss your requirements with you so you can make the best choice when looking for cheap smart TVs.

Sony is a Japanese brand and operates as one of the world’s largest manufacturers of electronic products. They have been making TV sets since the 1960s, so it’s no wonder that they have managed to perfect the craft. Sony manufacturer both OLED TV sets and superb LCD TVs. With unbeatable image and impeccable interfaces, Sony is an innovative company and one of the most popular TV manufacturers on the market.

Because of their high quality, their models can be more on the pricey side. Fortunately, we specialise in providing cheap TV deals, so you can find a great Sony TV set at a price to suit your budget.

Sony Technology

Curious about what you can expect from your Sony TV set? Here are some of the specs that Sony provides in its TVs so you can decide if this brand is right for you.

Dolby Vision

Dolby Vision is a set of technologies for HDR video, it is used to adjust brightness, colour and sharpness in each frame of video to match the display colour volume. The Dolby Vision format can represent videos with a peak brightness of up to 10,000 cd/m2 and a colour gamut up to Rec. 2020. It is the version of HDR that provides a subtler, more sophisticated image than a standard HDR10 picture.

Sony TVs support Dolby Vision technology, meaning that you can get premium performance from your TV set, with an incredible level of detail and exquisite motion.

OLEDs

OLED (Organic Light Emitting Diode) is a technology that provides unrivalled image quality for TV screens, particularly for watching dark scenes. OLEDs do not need a backlight, so they can showcase deep levels of black, providing a much richer, deeper image overall. The lack of backlight also makes these models incredible thin, so they can be easily wall-mounted – and look great no matter where they are.

OLED displays enable greater contrast ratio and wider viewing angles than LCDs because their pixels emit light directly. They are a popular feature used in many different TV models, including Sony. You won’t have to overpay for your TV either. At Electronic World, we have a wide selection of cheap OLED TVs to choose from.

Google Assistant

Google Assistant is your own personal Google built into your TV. With Google Assistant, you can quickly find and play all your favourite shows, find answers to your questions even control your home. It can help plan your day by providing you with weather information, your calendar or the traffic report on your commute to work. You can search for content to find your favourite shows or films or discover new ones by searching for genres, years, or actors.

Google Assistant is available on Sony’s Android devices, like their Android TVs. With just your voice, you can take complete control of your viewing experience and even the function of your home.

X1 Extreme Processor

Sony is always thinking ahead as a brand, which is why their TV technology includes the X1 Extreme processor. This powerful processor drives the detail in their 4K HDR televisions, using advanced algorithms to cut noise and boost clarity so they can produce the sharpest, clearest picture possible. The X1 Extreme has 40% more real-time image processing than their older model and upscales virtually everything you watch into near 4K HDR quality.

With more depth and textures, you get a TV viewing experience like never before. You will see pure colours at higher brightness levels for an exceptionally realistic picture. But this level of quality does not have to come with a premium price tag.

We can provide you with a stunning range of cheap 4K TVs on our website from top brands, including Sony 4K TVs.

If you’re interested in any of our range of TVs from top brands, do not hesitate to contact us. You can browse our stock online to find your next television and benefit from our incredible prices.

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