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Shopping, you either love it or hate it. However, it has been a part of TVs since the first advert in 1955 for Gibbs SR Toothpaste. Adverts have changed and adapted over the years to suit their audiences more now than ever.
At Cheap TVs, the interaction between users and their TVs has always fascinated us, especially since the combination of the online community and the everyday TV viewer. We explore how the two connect when it comes to making shopping easier.
QR Codes With Adverts
In previous years, the modest advert only had to compete with snack, drink and toilet breaks to get their products advertised to viewers. These breaks are no longer needed, with many services offering the ability to pause shows and live TV. You would think this was good news for advertisements. However, in modern society, TV adverts’ biggest competitor is the smartphone.
With the world at your fingertips, it’s easy to instantly pick up your phone once the advert breaks come on. Whether it’s to check that notification that came through, reply to messages, or browse through emails. It’s almost an instant reaction.
Instead of fighting this new habit, there has been an influx in adverts embracing the fact most people sit watching TV with their phone in their hand or close by. It is reported that 71% of adults use their smartphones to look up information related to the content they see on TV. So, utilizing this is the way forward for any successful advert.
Introducing – the QR code.
QR codes have existed for many years, but their popularity struggled to gain traction until phone manufacturers made them more accessible without downloading another app. Most modern phones can open the camera and instantly scan QR codes taking them to the corresponding website. This has significantly improved the way advertisers can reach their audience. Simply pointing your smartphone, already in your hand, at the screen can take you directly to the product showcased in the advert. Keep a look out next time you watch TV and see how many adverts have this ability.
Interactive Adverts
Since TVs can access the internet, retailers have worked for many years to figure out how to use this function to their advantage. One of the ways we have seen a rise in adaptive advertising is through interactive adverts.
Platforms like YouTube have given advertisers the ability to showcase their adverts with clickable links to products. For example, if you were watching a youtube channel, unless you pay for YouTube premium, you are required to watch the adverts between videos, even during. Then, using your remote, you can click on the adverts, which can either take you to their own YouTube channel or, using your TV’s web browser, you can visit their website.
Much like the QR codes mentioned above, this gives viewers instant access to products and services without remembering long website addresses or having to make notes for later.
Add to Your Shopping Lists With Ease
How many times have you been sat watching TV, and something on the screen reminded you that you are out of washing up liquid or need to pick up a new hover belt? Most smart TVs come with voice assistants, allowing you to share instructions with the app on your phone to update shopping lists, set reminders and communicate with other appliances.
This function can even re-purchase everyday items. For example, if you have purchased a TV with the Amazon voice assistant Alexa, using your remote, you can re-order items from their essentials range without the need to find your phone and do it through the app. Having this function can streamline the shopping process and be an excellent way to prevent forgetting to put in essential orders through online shopping services. We imagine it won’t be too many years before you can do everything from the comfort of your sofa with a smart TV.
More Shopping Channels Than Ever Before!
Shopping channels aren’t new. In fact, they paved the way for shopping without the need to leave the house long before online shopping was even a thing. However, whilst most shopping channels are accessible from Freeview, if you are looking for something particular, a smart TV may help.
Thanks to having more access to on-demand live TV platforms, a smart TV can offer a vast array of shopping channels worldwide that previously you may have needed to wait for. This opportunity allows consumers to access shopping channels at any time of day for various products. No longer will you need to wait for regular TV to switch to shopping. Whether you are looking for a diamond necklace for someone special or a new gadget to make life easier, you will find a live channel easier with a smart TV.
Shopping for a Smart TV
Of course, most of these functions and access can only be found with a smart TV. But, surprisingly, despite the cost of living going up, the price of TVs seems to remain steady, in fact, you can pick up a cheap LED TV for as little as £400.
If you need a little advice on finding the perfect discount TV for your living room, why not pop into our warehouse in Birmingham? As experts in selling TVs for over 35 years, we offer a great selection of the latest TVs for a fraction of the price you would find them through larger retailers. Our team will be happy to find you one within your budget.
