TV and the programmes which we watch have a massive influence on our lives, but what we watch is a very personal and individual decision. The culture secretary, Jeremy Hunt has said today that 20 towns and cities around the UK are expected to get their own local TV stations.
Today it is easy to search online for one of the many LCD TVs available to buy for your own home, many of which will come with deals for digital TV from freeview or SKY. But for these new local stations to survive they will have to prove that they are commercially viable.
It is hoped that the development of these local TV stations will provide more programming which is relevant to local communities’ daily lives and things which are unique to those areas and the people which live there.
It is important for the set up and running of these stations that the projects were technically viable, so have be checked and careful selected. The media watchdog ‘Ofcom,’ were the people who selected the chosen towns and cities, it did this through examining the interest levels from the local audiences and prospective operators.
The TV technology market is developing and innovating at a spectacular pace, with transformations in the technology happening at a daily rate. It is now time for the TV programming market to catch up and develop new and exciting incentives to get people watching a wider variety of programs, local TV stations could be the way in which they entice people to watch more television. This will then lead to greater sales in the TV market as a whole, as people who previously were unengaged by their TV station, start to watch more TV and consequently desire a better quality TV to watch it on.