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Looking to buy a new TV in 2025? This year’s lineup is shaping up to be one of the most exciting yet, with leading manufacturers like Samsung, LG and Sony looking to unveil cutting-edge advancements.
From innovative OLED technology and anti-glare screens to budget-friendly options packed with premium features, there’s something for every type of viewer. Whether you’re a gamer, a movie buff, or just upgrading for your favourite shows, 2025’s TVs promise brighter displays, smarter tech, and better value than ever.
Read on to discover the latest updates from trusted TV brands and find out which to look out for when making your next big purchase. Whether you’re looking for premium performance or great value, these developments will help you choose the perfect TV for your next upgrade.
The Latest News in TV Technology
LG
B4 OLED is set to redefine budget-friendly OLED options. It includes four HDMI 2.1 ports, improved brightness, and the Alpha 8 AI processor, offering near flagship-level performance for gamers and film lovers. This model addresses the limitations of its predecessor, the B3, by adding features like multiple HDMI ports and a smaller 48-inch option.
Another highlight is the LG OLED65CSSNA, which combines a 165Hz refresh rate, Micro Lens Array (MLA) technology, and ultra-low Bluetooth latency for gaming. Its impressive performance and design recognition make LG a top pick for both gamers and cinephiles.
Sony
remains focused on delivering cinematic experiences, leveraging its expertise in image processing. This is where Sony’s A95L is a flagship QD-OLED model excels in delivering dynamic contrast and cinematic sound through Acoustic Surface Audio+. With features like Prime Video Calibrated Mode and Voice Zoom 3, this TV is designed for home theatre enthusiasts who want an all-in-one experience.
They are also expected to expand their OLED and mini-LED ranges with advanced XR Cognitive Processors, which improve contrast and colour accuracy. Sony’s ongoing collaboration with gaming console technology ensures its TVs remain top picks for PlayStation 5 owners.
Panasonic
Panasonic has solidified its reputation as a go-to brand for cinema enthusiasts. Their OLED models prioritise colour accuracy, especially in HDR formats like Dolby Vision. The Panasonic Z95A is a standout for 2025, offering MLA OLED panels, a 144Hz refresh rate, and built-in Amazon Fire TV. With Dolby Vision support and a 5.1.2-channel sound system, it combines high-end visuals with immersive audio for the ultimate movie night.
Panasonic has also teased developments in heat dissipation technology, promising higher brightness levels without compromising longevity.
Philips
Continues its push in Ambilight technology, aiming to elevate the viewing experience by syncing on-screen content with immersive ambient lighting. The Philips OLED959 combines MLA OLED technology with Ambilight to achieve a peak brightness of 3000 nits and advanced HDR support, it’s an excellent choice for anyone seeking vivid picture quality and atmospheric viewing.
Philips is also expected to unveil updates to its OLED+ range, featuring improved P5 processors and AI-enhanced picture quality.
Samsung
Samsung is taking its OLED technology to the next level with the introduction of anti-glare technology, a first for OLED screens. This innovation is designed to minimise reflections, making it ideal for bright rooms or spaces with lots of natural light. By tackling this common issue, Samsung’s new models promise to deliver vibrant, clear images without the distracting glare that can spoil the viewing experience.
In addition to this breakthrough, Samsung is also continuing to refine its QD-OLED displays, pushing the boundaries of brightness, contrast, and colour accuracy. A new model to come out is the Samsung S95F, featuring both QD-OLED and WOLED panels, this is a must-watch for 2025. It’s available in a stunning 83-inch size and incorporates advancements in AI technology for unparalleled picture quality. For those looking to embrace 8K, the Samsung QN900D stands out with AI-based upscaling and a 240Hz refresh rate, ideal for gaming and cinematic experiences.
Toshiba
Toshiba is refreshing its lineup with improved LED and mini-LED models, prioritising cost-effectiveness without skimping on features. One to watch is the Toshiba 75C350LU which offers 4K Ultra HD resolution, Dolby Vision, and built-in Amazon Fire TV integration. Its Regza Engine ensures smooth image processing for a range of content types.
What to Look for in 2025 TV
As we head into 2025, the TV market is set to offer an exciting range of options from trusted brands, each pushing the boundaries of what’s possible in-home entertainment. With advancements like these it has never been as easy to grab a cheap OLED TV of older year models.
Watch this space for Samsung’s anti-glare OLED displays we well as Sony’s cinematic Acoustic Surface Audio+ technology as we constantly update our range in 2025. For now, browse all of the 4K TV deals we have and make the most of the latest cutting-edge technology.
