Long Awaited Apple TV Still On Hold

In 2011, Steve Jobs allegedly revealed to biographer Walter Isaacson that he had ‘cracked’ the interface for a potential Apple TV. Apple enthusiasts have been waiting for this long touted device for a number of years, yet now the technology giant’s challenge in the arena of TV looks to be fading in comparison to many of its rivals.

The newly released Xbox One has been attaining a multitude of acclaim for its media capabilities, and utilises many of the technological advances, such as voice navigation, that were widely expected to form the core of Apple’s proposed TV set. Similarly, Google and Samsung have implemented many new applications that bridge the gap between TV sets and the growing armada of mobile devices that are in widespread use.

Apple has already entered the TV scene through their patented TV box, yet the software designed for this box has quickly become outdated when compared to the rapid advances that Apple tends to champion for their iPhone and iPad interfaces. Many are now casting aspersions upon Steve Jobs’ claim that he had completed his plans for an Apple TV, saying that, had he done so, the innovation would already be on the market.

New sources from within Apple have now suggested that the Apple TV project has been put on hold due to a new focus upon a range of wearable devices. Despite the disappointment that many feel at this perceived failure to capitalise upon the demand for an Apple ‘iTV’, there are no shortage of other options when it comes to technologically advanced TVs, and here at Electronic World we specialise in providing cheap TVs that nonetheless exhibit extremely high quality capabilities.

The rumoured Apple TV was supposedly going to make use of a sizeable screen and 4K resolution, but until such a TV materialises one of our widescreen plasma TVs is a superb way to watch all of your favourite programs and films. With less motion blur and superior contrast ratios when compared to many other TVs, a plasma TV is an ideal choice for a home cinema experience, and also allows you to comfortably view the screen from a far wider angle than other models would.

With Christmas approaching, we know that you need the best quality and best value TVs possible to both view your favourite programs, and also purchase as the perfect gift for another person. At Electronic World, we specialise in delivering both of these traits within our products, so contact us now to find out more.

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