It is now 60 years ago since the BBC decided to implement the very first ‘ident’ onto their TV channel. Introduced in order to fill the otherwise mundane breaks between broadcasts, this moving logo took the form of a symbol that was very reminiscent of a pair of ‘bat’s wings’. The official description for the pattern described it as a pair of intersecting eyes that were scanning the globe from every angle. Supposedly symbolising the power of vision, these arcs of sight were bordered by twin flashes of lightning. The avatar was intended to suggest the creativity and possibilities that were enabled by this relatively new electronic broadcasting media, yet the graphic, arranged by poster artist Abram Games, was viewed by many in a distinctly negative light.
This rather troublesome design lasted for a full 8 years before the next on-air device ascended into use for the following 40 years. The new signature took the form of a globe, and over time the characteristic BBC ident progressed from mechanical models into computer generated graphics. The 1990s saw perhaps the largest developments in the BBC ident programme. This was the era that encompassed the iconic BBC 2 logo being washed in a horizontal ‘spray’ of blue paint, and the famous BBC 1 red and orange hot air balloon that lasted all the way until 2001. Numerous idents are now used to separate consecutive programmes on the modern BBC, including a range of seasonal choices that will be sure to frequent our screens during the approaching Christmas period.
When TV evolved into ever more accessible forms with the advent of widespread cheap TVs, it subsequently became more essential for broadcasting companies to take their duties more seriously, and present a consistently professional image. Since the early days of TV, when a series of now unfamiliar BBC idents would be displayed on our screens, the medium has evolved considerably; especially in the area of home TV. Viewers are now able to enjoy an unprecedented amount of content on their screens, and do so in a variety of formats including HD and 3D capable facilities.
With Christmas coming up, there are a lot of must-see new programmes on the horizon, and here at Electronic world we provide the ideal opportunity to let you view these exciting programmes in stunning quality; and also at highly competitive prices. The 50th anniversary episode of Doctor Who was recently broadcast in breathtaking 3D, and our cheap 3D TVs are the ideal way to make sure that you, or a family member, don’t miss the next iconic 3D content to grace our TVs. 3D or not though, the Christmas season is welcoming back a whole host of favourites such as Death Comes to Pemberley, Sherlock, Downton Abbey and Call the Midwife, so there’s never been a better time to ensure that your TV is up to scratch. Contact us now to find out more.