My Cart - As the electronic age has started to really boom, we are seeing more and more complicated machinery and computers that the everyman understands less and less. Hidden away under cases and inside wires are tiny parts that respond to electricity that allow us all to watch, play and enjoy our favourite films, games or internet time.
As consumers, the most that many of us know about it is how to turn the plug on, or operate the menu screen and even that is considered advanced knowledge to some people in our community. The point has been made before, that if we were to travel back in time, most of us, individually, would be no more advanced than your average citizen of ancient Greece. We know that mobile phones and mp3 players exist and we know how to use them, but if we were sent back 150 years, none of us would know how to make one.
When it comes to electronic gadgetry, to the naked eye, there are only three steps: you turn it on, magic occurs, you enjoy using the item. But with the way that technology is progressing, these 3 observations are starting to happen even in the world of cutting edge science. Scientists have recently been able to connect two small diamonds with quantum entanglement – which means that when you affect one, the other reacts equally despite having no apparent connection or communication. Whilst there is still no universally accepted explanation for this, the only recorded observations that can be verified are: affect one diamond, something (magic) occurs, the other diamond responds to the effect.
Many widely available consumer products are understood by less than one percent of the people who buy and use them every day. For example, perhaps you wouldn’t expect to be able to buy a very cheap appliance that utilises the light modulating properties of liquid crystals. But if you were to purchase one of our many LCD TVs, you would be in possession of this perplexing and advanced technology. Let us sell you a little bit of the magic that allows for a miraculously clear image resolution and low power consumption. Many people don’t understand it, but they’ll appreciate it for what it is, a great machine that gives you what you want to enjoy. If for any reason you do travel back in time and you can’t live without your mp3 player or television, but you lack the skills to be the first to invent one, the solution is simple, you can just look up a ‘how to’ on Wikipedia.
