My Cart - Second screens have settled into our TV viewing experience routine and transformed it into an enhanced activity. TV is now encouraging socialising instead of discouraging distractions.
How will this technology be used in the future? Presently, apps are enhancing gaming and TV viewing experiences by being their complement, but will the next step be to incorporate them as part of the experience?
More Interactivity
With live tweeting and live polling in apps, broadcasts will become even more interactive. Networks will have instant feedback on shows and films, with a constant stream of conversation on social media.
It can be particularly useful in the writing and production stages of TV shows. Imagine having a say about TV show scripts, and deciding with other viewers how the episode will end.
Stories will be able to be told in several platforms, not only through TV; popular TV shows will likely be the first ones to take advantage of a multiple storyline content, potentially involving smartphones along with tablets.
In gaming, real time engagement with the console game will be taken further. In multiplayer games, gameplay with your friends might change the storyline according to your friends’ choices; just like with TV shows, gaming will become more interactive through direct input into the storytelling.
Advertising
Second screens seem to be mostly used for improving TV viewing experience and how viewers engage with TV shows. Advertisers are constantly looking for new ways to reach consumers with their products.
Second screen apps keep being developed and they will likely include advertisements about what you are watching. Online shopping will be simplified as you will be able to buy TV show box sets, character figurines, or any other related merchandise with a press of a button.
The communication between these apps and TVs allows for a personalised marketing campaign. A big part of the marketing strategy is to reach the right consumer with the right product, and second screen apps will easily allow this.
If your living room is missing a special TV, here at Electronic World we have a wide range of cheap TVs from 40” screens to wider 50” screens, sure to fit your particular needs. You can get in touch with us by giving us a call on 0121 327 3273, and our team will happily help you make a decision.
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