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Over the past few years, the TV technology landscape has been as prolific as ever. It is now undergoing a further transformation with the entry of newcomers like Amazon and Roku. As consumers continue to demand innovation, it’s fascinating to see how these new players shape the TV market’s future, bringing groundbreaking features and technologies to the table and challenging the status quo.
In this blog, we will discuss the latest trends in technology in cheap TVs, with a specific focus on Amazon’s Fire TV Omni Series and Roku’s collaboration with Sharp on the Aquos OLED TV. As these new entrants challenge established brands, consumers are now spoiled for choice. Read on to find out!
Amazon’s Fire TV Omni Series
Following the success of other products like Kindle and Echo devices, the giant e-commerce firm Amazon has now set its sights on the television market with its Fire TV Omni Series. This range of QLED TVs promises to redefine the viewing experience with several advanced features. The integration of smart services directly into the TV offers users easy access to a variety of streaming platforms.
One of the standout characteristics of the Fire TV Omni Series is its QLED panel technology. Quantum dot LEDs, or QLEDs, enhance the colour and brightness of the display, delivering a vivid and immersive visual experience. This technology competes with OLED displays, offering a compelling alternative for consumers who seek top-tier picture quality.
Roku’s Sharp Aquos OLED TV
Roku, a well-known brand in the streaming device market, has expanded its reach by collaborating with Sharp on the Aquos OLED TV. This synergistic partnership aims to combine Sharp’s expertise in display technology with Roku’s powerful streaming platform. The result is a TV that not only boasts exceptional image quality but also provides an incredibly user-friendly interface for making content discovery and navigation extremely accessible.
The Sharp Aquos OLED TV stands out for its OLED display technology, known for its ability to produce deep blacks and vibrant colours. This, combined with the inbuilt Roku platform, provides users with a never-before-seen, all-inclusive entertainment experience without the need for external streaming devices.
Comparing Features and Technologies
Now that we have presented our two contenders and their technicalities, we can move on to comparing these two products.
Let’s start by saying that, undoubtedly, both the Fire TV Omni Series and the Sharp Aquos OLED TV bring unique strengths to the market.
The Fire TV Omni Series not only benefits from Amazon’s massive ecosystem but also takes advantage of the fantastic integration of voice commands through Alexa. This voice-activated capability improves user convenience, allowing for hands-free control and easy navigation through a multitude of entertainment options. Moreover, the Fire TV Omni Series offers a diverse selection of apps and services, creating a comprehensive entertainment hub within the TV itself.
On the flip side, the Sharp Aquos OLED TV stands out for its collaboration with Roku for the reasons we mentioned earlier. It goes without saying that for those already acquainted with Roku’s streaming devices, the Sharp Aquos OLED TV is a familiar and user-friendly option. As consumers increasingly demand personalised and intuitive interfaces to tailor their entertainment experience, this collaboration positions the Sharp Aquos OLED TV as a front-runner in user-friendly cheap smart TVs.
Image Quality and Display Technology
The battle between QLED and OLED technologies is a defining factor in the competition between Amazon and Roku. While QLED offers impressive colour accuracy and brightness, OLED’s ability to achieve true blacks and infinite contrast gives it a distinct advantage in image quality.
As these two technologies are very valid choices, you’ll have to weigh your priorities when choosing between the Fire TV Omni Series and the Sharp Aquos OLED TV, essentially deciding whether they prefer vibrant colours or deeper blacks in their viewing experience. We recommend first taking into consideration the type of content they usually watch (i.e., CGI and special effects, dark environments, highly detailed pictures) as this choice will heavily dictate the specifications you want from your TV.
Amazon and Roku’s Market Impact and Disruption
These new advanced TV technologies are poised to shake up the TV market, likely threatening traditional major brands. Amazon’s Fire TV Omni Series and Roku’s Sharp Aquos OLED TV offer compelling alternatives with features that cater to the evolving preferences of modern consumers. As wireless options become more and more prevalent, the integration of smart services directly into the TV could make both these options extremely appealing.
This potential disruption is particularly evident in the competitive pricing and feature-rich offerings of Amazon and Roku. As consumers become more demanding in their choices, prioritising content personalisation and picture quality, the reputation of longstanding brands may no longer be enough to secure a dominant market position. The adaptability and innovation showcased by both Amazon and Roku may set a new standard for what consumers expect from their TVs.
Discover QLED and OLED Technologies at Electronic World
At Electronic World, we offer our customers the chance to experience incredible OLED and QLED quality at unbeatable prices with our TV deals.
All our graded OLED and QLED TVs are sold at a significantly reduced price as they cannot be sold as new but work perfectly. They may have minor cosmetic flaws or packaging damage but are fully functional and come with a 12-month warranty. Basically, graded TVs allow customers to purchase high-quality products at affordable prices. Browse our wide selection of QLED and OLED TVs online and find the perfect choice for your entertainment.
If you need any help, contact us, and one of our team members will use their extensive knowledge to answer your enquiries.
