My Cart - 360 degree film was first made popular in The Matrix whilst the average citizen first became accustomed to it with Google Street View and other online mapping devices. Connecting photographs like this makes for an interactive and dynamic viewing experience. The technology has been getting more popular and is being developed for mobile devices. Broadcasters and TV executives are looking at the new technology to see how they can keep up with these new trends to make for more immersive viewing.
You can see a clip of the Click programme on the BBC website. The potential is that viewers can be watching a television programme and with a separate but connected device choose to look around the main recorded scene to find out what else is happening concurrently. For soap operas and dramas, this could open up a whole host of opportunities for exciting viewing.
At the moment, this technology is being looked at for mobile devices and for home-recording. It is more of a fun game that users can enjoy rather than offering quality recordings and quality content. It will take time for this technology to filter into the professional market and longer for directors to begin taking advantage of it and using it wisely. It is an option for the future and one that we at Electronic World are excited about.
It may in the end signal the end of passive viewing and make for more engaged users of technology, much like video game users who create and view the worlds they inhabit. The opportunities presented may feed into other new television technology that we are exploring now. In the future, the kind of smart TVs and 3DTVs offered by Electronic World might come with this exciting new technology built in, allowing a viewer to be a creator of their own experience.
If you’re interested in new TV technology, you’re in good company at Electronic World. Take a look at the 3D TVs and Smart TVs we have in stock now. We update our stock frequently, so don’t forget to check back to see the new products we have available.
