{"product_id":"50-sony-bravia-k50s3b-4k-hdr-ai-google-led-tv","title":"50\" Sony Bravia K50S3B 4K HDR AI Google LED TV","description":"\u003cp\u003e\u003cstrong\u003eItem has cosmetic mark on screen. This mark is visible on some images but not visible on many - see pictures for more details. There is also no base stand making it ideal for wall mounting. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSony K50S3B BRAVIA 3\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a modern \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e50-inch 4K Ultra HD Smart TV\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combining Sony's renowned picture processing with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eTRILUMINOS PRO\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Dolby Vision and the feature-rich Google TV platform.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by Sony's \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4K HDR Processor X1\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the K50S3B intelligently enhances colour, contrast and clarity, while \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4K X-Reality PRO\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e improves lower-resolution television and streaming content for a sharper, more detailed 4K picture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSony's \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eTRILUMINOS PRO\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e technology reproduces a wide range of colours and subtle shades for more natural-looking skin tones, landscapes and cinematic content. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDynamic Contrast Enhancer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e further optimises light and dark areas of the image.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHDR compatibility is excellent for a TV in this class, with support for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDolby Vision, HDR10 and HLG\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. The Direct LED panel has a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e50Hz native refresh rate\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and accepts 4K video signals at up to 60Hz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGamers benefit from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eALLM\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, which automatically switches to a low-latency gaming mode with compatible equipment. The BRAVIA 3 does not support 4K 120Hz or VRR, making it better suited to everyday and casual gaming rather than high-refresh-rate gaming.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSound is delivered through Sony's \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eX-Balanced Speaker system\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with 20W output, while Dolby Atmos provides a more immersive experience with compatible content.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eGoogle TV\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the K50S3B brings together popular streaming apps and services in one easy-to-use interface. Chromecast built-in, Apple AirPlay and Apple HomeKit provide additional casting and smart-home functionality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSony K50S3B BRAVIA 3\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is an excellent option for customers looking for a quality Sony without spending flagship money. Find great-value \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003echeap TVs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003echeap TV deals\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003echeap 4K TVs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e at \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eElectronic World TV\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eAlso known as K-50S3, K50S3, K50S3B, BRAVIA 3, S3 or Sony BRAVIA 3 50\".\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":58607396847999,"sku":"K55S3B","price":329.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/8513\/4207\/files\/K50S3B.jpg?v=1791034813","url":"https:\/\/electronicworldtv.co.uk\/products\/50-sony-bravia-k50s3b-4k-hdr-ai-google-led-tv","provider":"Electronic World","version":"1.0","type":"link"}