{"product_id":"55-lg-evo-oled55g66ls-4k-hdr-smart-evo-ai-oled-tv","title":"55\" LG Evo OLED55G66LS 4K HDR Smart EVO AI OLED TV","description":"\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eLG OLED55G66LS G6\u003c\/span\u003e\u003cspan\u003e is a flagship \u003c\/span\u003e\u003cspan\u003e55-inch 4K OLED evo Smart TV\u003c\/span\u003e\u003cspan\u003e from LG's 2026 range, combining groundbreaking OLED picture technology, exceptional brightness, powerful AI processing and outstanding gaming performance. Featuring LG's premium Gallery Series design with a tabletop stand, the G6 delivers an extraordinary home entertainment experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt the heart of the OLED55G66LS is LG's advanced \u003c\/span\u003e\u003cspan\u003eOLED evo display with Brightness Booster Ultra\u003c\/span\u003e\u003cspan\u003e, delivering spectacular brightness, perfect blacks and exceptional contrast. Unlike conventional LED televisions, OLED's self-lit pixels illuminate independently, producing incredible picture depth, precise highlights and lifelike colours without unwanted backlight blooming.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by the \u003c\/span\u003e\u003cspan\u003eα11 AI Processor 4K Gen3 with Dual AI Engine\u003c\/span\u003e\u003cspan\u003e, the G6 intelligently analyses and enhances every scene. AI Super Upscaling 4K improves lower-resolution content, while Dynamic Tone Mapping Ultra, AI HDR Remastering and HDR Expression Enhancer optimise colour, brightness and contrast for a breathtaking picture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe LG G6 supports \u003c\/span\u003e\u003cspan\u003eDolby Vision, HDR10 and HLG\u003c\/span\u003e\u003cspan\u003e, ensuring excellent compatibility with premium HDR films and streaming services. \u003c\/span\u003e\u003cspan\u003eFILMMAKER MODE\u003c\/span\u003e\u003cspan\u003e preserves the director's intended presentation, while the Reflection Free Premium screen helps minimise distracting reflections in brighter living rooms.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGaming performance is exceptional. The \u003c\/span\u003e\u003cspan\u003e120Hz native OLED panel supports variable refresh rates up to 165Hz\u003c\/span\u003e\u003cspan\u003e, making the G6 ideal for PlayStation 5, Xbox Series X and high-performance gaming PCs. All \u003c\/span\u003e\u003cspan\u003efour HDMI 2.1 ports\u003c\/span\u003e\u003cspan\u003e provide advanced gaming connectivity, with \u003c\/span\u003e\u003cspan\u003eVRR, ALLM, NVIDIA G-SYNC compatibility and AMD FreeSync\u003c\/span\u003e\u003cspan\u003e delivering incredibly smooth, responsive gameplay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith an OLED response time of less than \u003c\/span\u003e\u003cspan\u003e0.1ms\u003c\/span\u003e\u003cspan\u003e, the G6 minimises motion blur and delivers outstanding responsiveness. Dolby Vision gaming at 4K 120Hz, HGiG and LG Game Optimiser provide further enhancements for serious gamers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSound is equally impressive, thanks to a powerful \u003c\/span\u003e\u003cspan\u003e60W 4.2-channel speaker system\u003c\/span\u003e\u003cspan\u003e with Dolby Atmos. LG's α11 AI Sound Pro creates virtual 11.1.2-channel surround sound, while AI Object Remastering Ultra improves the clarity and positioning of dialogue and sound effects. WOW Orchestra allows compatible LG soundbars to work alongside the television's speakers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRunning \u003c\/span\u003e\u003cspan\u003eLG webOS 26\u003c\/span\u003e\u003cspan\u003e, the OLED55G66LS provides access to popular streaming services, LG Channels and personalised entertainment. The AI Magic Remote offers intuitive point-and-click navigation and intelligent voice control, while Google Cast, Apple AirPlay and LG ThinQ provide effortless connectivity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eOLED55G66LS is the stand version of the G6\u003c\/span\u003e\u003cspan\u003e, featuring an elegant Satin Silver finish and premium tabletop stand. Its ultra-slim design also makes it suitable for wall mounting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor customers looking for flagship OLED performance at an exceptional price, the \u003c\/span\u003e\u003cspan\u003eLG OLED55G66LS\u003c\/span\u003e\u003cspan\u003e delivers spectacular picture quality, premium sound and cutting-edge gaming technology. Discover outstanding \u003c\/span\u003e\u003cspan\u003echeap TVs\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003echeap OLED TV deals\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan\u003echeap 4K TVs\u003c\/span\u003e\u003cspan\u003e at \u003c\/span\u003e\u003cspan\u003eElectronic World TV\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlso known as OLED55G66LS, OLED55G66LS.AEK, OLED55G66L, 55G66LS, LG G6, LG OLED evo G6 and LG Gallery Series G6 55\".\u003c\/span\u003e\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":59072429064575,"sku":"OLED55G66LS","price":1299.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/8513\/4207\/files\/oled55g66ls1.webp?v=1793727083","url":"https:\/\/electronicworldtv.co.uk\/products\/55-lg-evo-oled55g66ls-4k-hdr-smart-evo-ai-oled-tv","provider":"Electronic World","version":"1.0","type":"link"}