{"product_id":"55-lg-oled55b56la-4k-hdr-smart-oled-tv-copy-1","title":"55\" LG OLED55B56LA 4K HDR Smart OLED TV","description":"\u003cp data-start=\"355\" data-end=\"774\"\u003e\u003cstrong\u003eItem has minor cosmetic marks on the screen. These are visible on close inspection when the tv is off but when it is switched on, the marks are not visible. During normal viewing, the marks are not noticeable. See pictures for more details.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"355\" data-end=\"774\"\u003eThe \u003cstrong data-start=\"359\" data-end=\"377\"\u003eLG OLED55B56LA\u003c\/strong\u003e is a \u003cstrong data-start=\"383\" data-end=\"401\"\u003e55\" 4K OLED TV\u003c\/strong\u003e designed to deliver true OLED picture quality at excellent value. Using \u003cstrong data-start=\"474\" data-end=\"503\"\u003eself-emissive OLED pixels\u003c\/strong\u003e, every pixel controls its own light independently, producing perfect blacks, infinite contrast and outstanding detail in both dark and bright scenes. This makes films, TV series and high-quality streaming content look cinematic, natural and immersive in any living room.\u003c\/p\u003e\n\u003cp data-start=\"776\" data-end=\"1246\"\u003ePicture performance is powered by LG’s \u003cstrong data-start=\"815\" data-end=\"837\"\u003eα8 AI Processor 4K\u003c\/strong\u003e, which intelligently enhances sharpness, colour accuracy and depth while upscaling HD and Full HD content closer to true 4K resolution. The result is a consistently clean, detailed image across broadcast TV, streaming apps and external devices. Support for \u003cstrong data-start=\"1095\" data-end=\"1111\"\u003eDolby Vision\u003c\/strong\u003e, along with HDR10 and HLG, allows compatible content to display enhanced dynamic range with improved brightness, contrast and realism.\u003c\/p\u003e\n\u003cp data-start=\"1248\" data-end=\"1593\"\u003eMotion handling is smooth and clear thanks to the \u003cstrong data-start=\"1298\" data-end=\"1325\"\u003enative 120Hz OLED panel\u003c\/strong\u003e, making the OLED55B56LA well suited to sport, action films and fast-moving content. Gamers benefit from \u003cstrong data-start=\"1430\" data-end=\"1450\"\u003eHDMI 2.1 support\u003c\/strong\u003e, enabling \u003cstrong data-start=\"1461\" data-end=\"1494\"\u003e4K gaming at high frame rates\u003c\/strong\u003e, along with \u003cstrong data-start=\"1507\" data-end=\"1514\"\u003eVRR\u003c\/strong\u003e and \u003cstrong data-start=\"1519\" data-end=\"1527\"\u003eALLM\u003c\/strong\u003e for responsive, low-latency gameplay on next-generation consoles.\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"2056\"\u003eThe TV runs on LG’s latest \u003cstrong data-start=\"1622\" data-end=\"1649\"\u003ewebOS Smart TV platform\u003c\/strong\u003e, offering fast, intuitive access to Netflix, Prime Video, Disney+, YouTube and other popular apps in a clean, easy-to-navigate interface. With its combination of OLED picture quality, modern gaming features and smart performance, the \u003cstrong data-start=\"1884\" data-end=\"1902\"\u003eLG OLED55B56LA\u003c\/strong\u003e is an excellent choice for customers shopping the best \u003cstrong data-start=\"1958\" data-end=\"1971\"\u003echeap TVs\u003c\/strong\u003e, \u003cstrong data-start=\"1973\" data-end=\"1991\"\u003echeap TV deals\u003c\/strong\u003e and premium-quality \u003cstrong data-start=\"2012\" data-end=\"2028\"\u003echeap 4K TVs\u003c\/strong\u003e at \u003cstrong data-start=\"2032\" data-end=\"2055\"\u003eElectronic World TV\u003c\/strong\u003e.\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":58655540740479,"sku":"OLED55B56LA","price":529.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/8513\/4207\/files\/OLED55B56LA.avif?v=1768584119","url":"https:\/\/electronicworldtv.co.uk\/products\/55-lg-oled55b56la-4k-hdr-smart-oled-tv-copy-1","provider":"Electronic World","version":"1.0","type":"link"}