{"product_id":"55-lg-oled55b56la-4k-hdr-smart-oled-tv","title":"55\" LG OLED55B56LA 4K HDR Smart OLED TV","description":"\u003cp data-start=\"355\" data-end=\"774\"\u003eThe \u003cstrong data-start=\"359\" data-end=\"377\"\u003eLG OLED55B56LA\u003c\/strong\u003e is a \u003cstrong data-start=\"383\" data-end=\"401\"\u003e55\" 4K OLED TV\u003c\/strong\u003e designed to deliver true OLED picture quality at excellent value. Using \u003cstrong data-start=\"474\" data-end=\"503\"\u003eself-emissive OLED pixels\u003c\/strong\u003e, every pixel controls its own light independently, producing perfect blacks, infinite contrast and outstanding detail in both dark and bright scenes. This makes films, TV series and high-quality streaming content look cinematic, natural and immersive in any living room.\u003c\/p\u003e\n\u003cp data-start=\"776\" data-end=\"1246\"\u003ePicture performance is powered by LG’s \u003cstrong data-start=\"815\" data-end=\"837\"\u003eα8 AI Processor 4K\u003c\/strong\u003e, which intelligently enhances sharpness, colour accuracy and depth while upscaling HD and Full HD content closer to true 4K resolution. The result is a consistently clean, detailed image across broadcast TV, streaming apps and external devices. Support for \u003cstrong data-start=\"1095\" data-end=\"1111\"\u003eDolby Vision\u003c\/strong\u003e, along with HDR10 and HLG, allows compatible content to display enhanced dynamic range with improved brightness, contrast and realism.\u003c\/p\u003e\n\u003cp data-start=\"1248\" data-end=\"1593\"\u003eMotion handling is smooth and clear thanks to the \u003cstrong data-start=\"1298\" data-end=\"1325\"\u003enative 120Hz OLED panel\u003c\/strong\u003e, making the OLED55B56LA well suited to sport, action films and fast-moving content. Gamers benefit from \u003cstrong data-start=\"1430\" data-end=\"1450\"\u003eHDMI 2.1 support\u003c\/strong\u003e, enabling \u003cstrong data-start=\"1461\" data-end=\"1494\"\u003e4K gaming at high frame rates\u003c\/strong\u003e, along with \u003cstrong data-start=\"1507\" data-end=\"1514\"\u003eVRR\u003c\/strong\u003e and \u003cstrong data-start=\"1519\" data-end=\"1527\"\u003eALLM\u003c\/strong\u003e for responsive, low-latency gameplay on next-generation consoles.\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"2056\"\u003eThe TV runs on LG’s latest \u003cstrong data-start=\"1622\" data-end=\"1649\"\u003ewebOS Smart TV platform\u003c\/strong\u003e, offering fast, intuitive access to Netflix, Prime Video, Disney+, YouTube and other popular apps in a clean, easy-to-navigate interface. With its combination of OLED picture quality, modern gaming features and smart performance, the \u003cstrong data-start=\"1884\" data-end=\"1902\"\u003eLG OLED55B56LA\u003c\/strong\u003e is an excellent choice for customers shopping the best \u003cstrong data-start=\"1958\" data-end=\"1971\"\u003echeap TVs\u003c\/strong\u003e, \u003cstrong data-start=\"1973\" data-end=\"1991\"\u003echeap TV deals\u003c\/strong\u003e and premium-quality \u003cstrong data-start=\"2012\" data-end=\"2028\"\u003echeap 4K TVs\u003c\/strong\u003e at \u003cstrong data-start=\"2032\" data-end=\"2055\"\u003eElectronic World TV\u003c\/strong\u003e.\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":56779082858879,"sku":"OLED55B56LA","price":599.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/8513\/4207\/files\/OLED55B56LA.avif?v=1768584119","url":"https:\/\/electronicworldtv.co.uk\/products\/55-lg-oled55b56la-4k-hdr-smart-oled-tv","provider":"Electronic World","version":"1.0","type":"link"}