{"product_id":"55-lg-oled55c24la-4k-hdr-smart-evo-oled-tv","title":"55\" LG OLED55C24LA 4K HDR Smart Evo OLED TV","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe LG OLED55C24LA is a premium 55-inch OLED evo 4K Smart TV combining outstanding self-lit OLED picture quality, powerful AI processing and exceptional gaming features. Available from Electronic World TV, the home of cheap TVs, it is a superb choice for movies, sport, streaming and next-generation gaming.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLG’s OLED evo technology uses millions of individually controlled self-lit pixels to produce perfect blacks, exceptional contrast and beautifully accurate colours. With no conventional backlight required, dark scenes can appear truly black while bright areas retain impressive detail, creating an immersive picture with remarkable depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt the heart of the OLED55C24LA is LG’s powerful α9 Gen5 AI Processor 4K. Intelligent AI processing analyses the content being displayed and optimises picture quality, while AI 4K Upscaling helps improve lower-resolution sources for a sharper and more detailed appearance on the 4K OLED screen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDolby Vision IQ intelligently optimises compatible HDR content according to the picture and viewing conditions, while HDR10 and HLG provide broad HDR compatibility. Dynamic Tone Mapping Pro further enhances HDR presentation, and Filmmaker Mode allows movies to be enjoyed with settings designed to preserve the filmmaker’s original creative intention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe OLED55C24LA is also an excellent television for gaming. It supports \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4K 120Hz gaming\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and features an exceptionally fast 0.1ms response time. VRR, ALLM, NVIDIA G-SYNC compatibility and AMD FreeSync Premium help provide smooth, responsive gameplay with compatible consoles and gaming PCs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efour HDMI connections support HDMI 2.1\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, making this TV particularly well suited to households with multiple high-performance gaming devices. You can connect compatible consoles and other HDMI 2.1 equipment while taking advantage of features including 4K 120Hz and VRR without having to continually swap connections.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLG’s webOS Smart TV platform provides easy access to a huge selection of streaming and entertainment services. Apple AirPlay 2 and LG ThinQ provide additional connectivity and smart-home functionality, while the intuitive interface makes finding your favourite entertainment quick and straightforward.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSound is equally impressive, with a 40W 2.2-channel audio system complemented by Dolby Atmos. LG’s AI Sound Pro technology creates a virtual 7.1.2-channel effect, producing a wider and more immersive soundstage for movies, programmes and games.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith its slim premium design, stunning OLED evo picture quality, powerful α9 AI processing and comprehensive gaming capabilities, the LG OLED55C24LA is an outstanding television for anyone looking for a high-quality home entertainment experience. Shop with Electronic World TV, the nation’s home of cheap TVs, for fantastic value on premium LG OLED televisions.\u003c\/span\u003e\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":58381989970303,"sku":"OLED55C24LA","price":629.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/8513\/4207\/files\/77c24_420db1a4-7063-4ee7-aec9-24926078d24f.jpg?v=1760801627","url":"https:\/\/electronicworldtv.co.uk\/products\/55-lg-oled55c24la-4k-hdr-smart-evo-oled-tv","provider":"Electronic World","version":"1.0","type":"link"}