{"product_id":"55-sony-bravia-k55xr8a-4k-hdr-google-ai-oled-tv","title":"55\" Sony Bravia K55XR8A 4K HDR Google AI OLED TV","description":"\u003cp data-start=\"565\" data-end=\"731\"\u003e\u003cstrong\u003eItem has minor cosmetic mark on the screen. The mark is on the bezel of the TV, the screen area is unmarked therefore the performance of this item is unaffected. See pictures for more details.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"565\" data-end=\"731\"\u003eThe \u003cstrong data-start=\"569\" data-end=\"595\"\u003eSony K55XR8A BRAVIA 8A\u003c\/strong\u003e is a premium \u003cstrong data-start=\"609\" data-end=\"633\"\u003e55\" 4K OLED Smart TV\u003c\/strong\u003e designed to deliver exceptional picture quality, cinematic sound and flagship gaming performance.\u003c\/p\u003e\n\u003cp data-start=\"733\" data-end=\"1004\"\u003eUsing advanced \u003cstrong data-start=\"748\" data-end=\"767\"\u003eOLED technology\u003c\/strong\u003e, each pixel is individually illuminated to produce perfect blacks, infinite contrast and stunning colour accuracy. Whether you're watching films, sport or streaming your favourite series, every scene appears rich, detailed and lifelike.\u003c\/p\u003e\n\u003cp data-start=\"1006\" data-end=\"1289\"\u003ePowered by Sony's advanced \u003cstrong data-start=\"1033\" data-end=\"1049\"\u003eXR Processor\u003c\/strong\u003e, the K55XR8A intelligently enhances colour, contrast and clarity to create a more natural viewing experience. Combined with \u003cstrong data-start=\"1174\" data-end=\"1198\"\u003eXR OLED Contrast Pro\u003c\/strong\u003e and \u003cstrong data-start=\"1203\" data-end=\"1224\"\u003eXR Triluminos Pro\u003c\/strong\u003e, the TV delivers vibrant colours and impressive HDR performance.\u003c\/p\u003e\n\u003cp data-start=\"1291\" data-end=\"1425\"\u003eHDR support includes \u003cstrong data-start=\"1312\" data-end=\"1343\"\u003eDolby Vision, HDR10 and HLG\u003c\/strong\u003e, ensuring excellent compatibility with modern streaming services and UHD content.\u003c\/p\u003e\n\u003cp data-start=\"1427\" data-end=\"1685\"\u003eThe \u003cstrong data-start=\"1431\" data-end=\"1453\"\u003e120Hz native panel\u003c\/strong\u003e makes the K55XR8A an outstanding choice for gaming. With support for \u003cstrong data-start=\"1523\" data-end=\"1545\"\u003e4K gaming at 120Hz\u003c\/strong\u003e, \u003cstrong data-start=\"1547\" data-end=\"1554\"\u003eVRR\u003c\/strong\u003e and \u003cstrong data-start=\"1559\" data-end=\"1567\"\u003eALLM\u003c\/strong\u003e, gamers can enjoy ultra-smooth gameplay with low input lag on PlayStation 5, Xbox Series X and compatible gaming PCs.\u003c\/p\u003e\n\u003cp data-start=\"1687\" data-end=\"1882\"\u003eOne of Sony's standout technologies is \u003cstrong data-start=\"1726\" data-end=\"1753\"\u003eAcoustic Surface Audio+\u003c\/strong\u003e, which turns the screen itself into a speaker, creating sound that follows the action on screen for a more immersive experience.\u003c\/p\u003e\n\u003cp data-start=\"1884\" data-end=\"2128\"\u003eSmart features run on \u003cstrong data-start=\"1906\" data-end=\"1919\"\u003eGoogle TV\u003c\/strong\u003e, giving you access to Netflix, Disney+, Prime Video, Apple TV, YouTube and thousands of additional apps. Built-in Google Assistant, Apple AirPlay 2 and HomeKit support provide seamless smart home integration.\u003c\/p\u003e\n\u003cp data-start=\"2130\" data-end=\"2444\"\u003eWith stunning OLED picture quality, immersive sound and premium gaming features, the \u003cstrong data-start=\"2215\" data-end=\"2241\"\u003eSony K55XR8A BRAVIA 8A\u003c\/strong\u003e is an excellent choice for customers looking for premium \u003cstrong data-start=\"2299\" data-end=\"2312\"\u003echeap TVs\u003c\/strong\u003e, strong \u003cstrong data-start=\"2321\" data-end=\"2339\"\u003echeap TV deals\u003c\/strong\u003e, and high-performance \u003cstrong data-start=\"2362\" data-end=\"2378\"\u003echeap 4K TVs\u003c\/strong\u003e at \u003cstrong data-start=\"2382\" data-end=\"2405\"\u003eElectronic World TV\u003c\/strong\u003e. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2446\" data-end=\"2500\"\u003e\u003cem data-start=\"2446\" data-end=\"2500\"\u003eAlso known as K55XR8AB, K-55XR8A, XR8A or BRAVIA 8A.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":57768391639423,"sku":"K55XR8A","price":799.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/8513\/4207\/files\/k55xr8a_2.jpg?v=1781626884","url":"https:\/\/electronicworldtv.co.uk\/products\/55-sony-bravia-k55xr8a-4k-hdr-google-ai-oled-tv","provider":"Electronic World","version":"1.0","type":"link"}