{"product_id":"55-sony-bravia-k55xr8m2-4k-hdr-google-ai-oled-tv","title":"55\" Sony Bravia K55XR8M2 4K HDR Google AI OLED TV","description":"\u003cp data-start=\"512\" data-end=\"849\"\u003e\u003cstrong\u003eItem has cosmetic marks on the screen that are visible from very close inspection but are not visible from normal viewing distances when the tv is switched on. See pictures for more details.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"512\" data-end=\"849\"\u003eThe \u003cstrong data-start=\"516\" data-end=\"534\"\u003eSony K-55XR8M2\u003c\/strong\u003e is a premium \u003cstrong data-start=\"548\" data-end=\"576\"\u003e55\" 4K Mini LED Smart TV\u003c\/strong\u003e designed to deliver exceptional brightness, contrast and precision lighting control. Using \u003cstrong data-start=\"668\" data-end=\"731\"\u003eMini LED backlighting with Sony’s XR Backlight Master Drive\u003c\/strong\u003e, it produces deeper blacks and brighter highlights than standard LED TVs, creating a more dynamic and lifelike image.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"1137\"\u003eWith \u003cstrong data-start=\"856\" data-end=\"882\"\u003e4K Ultra HD resolution\u003c\/strong\u003e, the K-55XR8M2 delivers sharp detail and realistic textures across films, streaming content and live broadcasts. Powered by Sony’s \u003cstrong data-start=\"1014\" data-end=\"1040\"\u003eCognitive Processor XR\u003c\/strong\u003e, the TV enhances colour, contrast and depth for a more natural and immersive viewing experience.\u003c\/p\u003e\n\u003cp data-start=\"1139\" data-end=\"1320\"\u003eHDR support includes \u003cstrong data-start=\"1160\" data-end=\"1191\"\u003eDolby Vision, HDR10 and HLG\u003c\/strong\u003e, ensuring compatibility across major streaming platforms while delivering improved brightness and contrast in supported content.\u003c\/p\u003e\n\u003cp data-start=\"1322\" data-end=\"1557\"\u003eThe \u003cstrong data-start=\"1326\" data-end=\"1341\"\u003e120Hz panel\u003c\/strong\u003e provides smooth motion for fast-paced sport and gaming. With \u003cstrong data-start=\"1403\" data-end=\"1423\"\u003eHDMI 2.1 support\u003c\/strong\u003e, the TV enables \u003cstrong data-start=\"1440\" data-end=\"1462\"\u003e4K gaming at 120Hz\u003c\/strong\u003e, along with \u003cstrong data-start=\"1475\" data-end=\"1491\"\u003eVRR and ALLM\u003c\/strong\u003e for responsive, low-latency gameplay on next-generation consoles.\u003c\/p\u003e\n\u003cp data-start=\"1559\" data-end=\"1726\"\u003eSmart features run on \u003cstrong data-start=\"1581\" data-end=\"1594\"\u003eGoogle TV\u003c\/strong\u003e, offering access to apps such as Netflix, Prime Video, Disney+, YouTube and more, with built-in Google Assistant for voice control.\u003c\/p\u003e\n\u003cp data-start=\"1728\" data-end=\"2010\"\u003eWith Mini LED brightness, Sony processing and strong gaming features, the \u003cstrong data-start=\"1802\" data-end=\"1820\"\u003eSony K-55XR8M2\u003c\/strong\u003e is a premium option for customers searching for \u003cstrong data-start=\"1869\" data-end=\"1882\"\u003echeap TVs\u003c\/strong\u003e, great \u003cstrong data-start=\"1890\" data-end=\"1908\"\u003echeap TV deals\u003c\/strong\u003e, and high-performance \u003cstrong data-start=\"1931\" data-end=\"1947\"\u003echeap 4K TVs\u003c\/strong\u003e at \u003cstrong data-start=\"1951\" data-end=\"1974\"\u003eElectronic World TV\u003c\/strong\u003e. \u003cem data-start=\"1976\" data-end=\"2010\"\u003eAlso known as K55XR8M2 or XR8M2.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":57178631930239,"sku":"K55XR8M2","price":799.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/8513\/4207\/files\/K55XR8M2.jpg?v=1774103678","url":"https:\/\/electronicworldtv.co.uk\/products\/55-sony-bravia-k55xr8m2-4k-hdr-google-ai-oled-tv","provider":"Electronic World","version":"1.0","type":"link"}