{"product_id":"55-sony-bravia-xr55a75ku-4k-hdr-google-smart-oled-tv","title":"55\" Sony Bravia XR55A75KU 4K HDR Google Smart OLED TV","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGrade A - Item is supplied without stand making it ideal for wall mounting - otherwise pristine. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSony BRAVIA XR55A75KU 55 Inch 4K OLED Smart TV\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers outstanding OLED picture quality, powerful intelligent processing and immersive sound in a beautifully slim design. With individually controlled self-illuminating OLED pixels, this Sony BRAVIA produces exceptional blacks, superb contrast and vibrant colour, making it an excellent choice for films, sport, streaming and gaming.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt the heart of the XR55A75KU is Sony’s powerful \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eCognitive Processor XR\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, designed to analyse picture and sound intelligently to create a more natural and realistic viewing experience. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eXR OLED Contrast Pro\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e enhances the difference between bright highlights and deep blacks, while XR Triluminos Pro delivers a wide and accurate colour palette. Sony’s XR 4K Upscaling also helps optimise lower-resolution programmes and movies for the detailed 4K Ultra HD OLED display.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHDR content looks superb thanks to support for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDolby Vision, HDR10 and HLG\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, bringing greater depth and detail to compatible movies and programmes. Netflix Calibrated Mode and IMAX Enhanced further add to the premium home cinema experience, making the XR55A75KU an excellent television for movie enthusiasts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGaming is another major strength. The Sony XR55A75KU supports \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4K 120Hz gaming through HDMI 3 and HDMI 4\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, with HDMI 2.1 features including Variable Refresh Rate and Auto Low Latency Mode. PlayStation 5 owners can also benefit from features such as Auto HDR Tone Mapping and Auto Genre Picture Mode, helping deliver an optimised gaming experience with smooth, responsive action.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSony’s \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAcoustic Surface Audio\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e technology uses actuators to create sound directly from the screen, helping voices and effects feel more closely connected to the action. The 40W audio system is complemented by Dolby Atmos support, 3D Surround Upscaling and Acoustic Auto Calibration for an impressive built-in audio experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWith \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eGoogle TV\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the XR55A75KU brings together popular streaming services, apps and entertainment in an easy-to-use interface. Chromecast is built in, while Apple AirPlay and Apple HomeKit support provide convenient connectivity for compatible Apple devices. Wi-Fi, Bluetooth and Ethernet connectivity are also included.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eElectronic World TV, the home of cheap TVs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we specialise in offering premium televisions at fantastic prices. The Sony BRAVIA XR55A75KU combines premium OLED picture quality, Sony’s renowned Cognitive Processor XR, powerful Acoustic Surface Audio and advanced 4K 120Hz gaming features. Shop with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eElectronic World TV, the home of cheap TVs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, for exceptional value on premium Sony OLED televisions.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":58207076974975,"sku":"XR55A75KU","price":549.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/8513\/4207\/files\/A7555.webp?v=1773937082","url":"https:\/\/electronicworldtv.co.uk\/products\/55-sony-bravia-xr55a75ku-4k-hdr-google-smart-oled-tv","provider":"Electronic World","version":"1.0","type":"link"}