{"product_id":"55-sony-bravia-xr55a95lu-4k-hdr-google-smart-oled-tv-copy-1","title":"55\" Sony Bravia XR55A95LU 4K HDR Google Smart OLED TV","description":"\u003cp\u003e\u003cstrong\u003eItem is supplied with some very minor packaging marks on the surface of the screen which can only be seen on close inspection and do not affect viewing at all when the tv is switched on. There is also a minor mark near the top of the screen. Please see attached photos for more details.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony XR-55A95LU\u003c\/strong\u003e is a flagship \u003cstrong\u003e55\" 4K QD-OLED TV\u003c\/strong\u003e from Sony’s premium A95L Series, designed to deliver reference-level picture quality with exceptional brightness, colour accuracy and contrast. Using \u003cstrong\u003eQuantum Dot OLED (QD-OLED) technology\u003c\/strong\u003e, it combines the perfect blacks of OLED with enhanced brightness and colour volume, producing an image that is vibrant, detailed and incredibly lifelike.\u003c\/p\u003e\n\u003cp\u003ePicture performance is powered by Sony’s advanced \u003cstrong\u003eCognitive Processor XR\u003c\/strong\u003e, which analyses each scene in a way similar to human perception. It intelligently enhances contrast, colour depth and texture while upscaling HD and Full HD content closer to true 4K resolution, resulting in a natural, three-dimensional image rather than an artificially sharpened one. Support for \u003cstrong\u003eDolby Vision\u003c\/strong\u003e, along with HDR10 and HLG, ensures wide HDR compatibility with excellent highlight detail and shadow control.\u003c\/p\u003e\n\u003cp\u003eMotion handling is outstanding thanks to the \u003cstrong\u003enative 120Hz QD-OLED panel\u003c\/strong\u003e, keeping fast-moving sport, action films and gaming smooth and clear. Gamers benefit from \u003cstrong\u003eHDMI 2.1 support\u003c\/strong\u003e, enabling \u003cstrong\u003e4K gaming at 120Hz\u003c\/strong\u003e, along with \u003cstrong\u003eVRR\u003c\/strong\u003e and \u003cstrong\u003eALLM\u003c\/strong\u003e for low-latency, responsive gameplay on PlayStation 5, Xbox Series X and high-end gaming PCs.\u003c\/p\u003e\n\u003cp\u003eSound is delivered through \u003cstrong\u003eAcoustic Surface Audio+\u003c\/strong\u003e, where actuators behind the screen turn the display itself into a speaker, allowing dialogue and effects to come directly from the on-screen action for a more immersive experience. Smart features run on \u003cstrong\u003eGoogle TV\u003c\/strong\u003e, offering fast access to Netflix, Prime Video, Disney+, YouTube and thousands of apps with built-in voice control.\u003c\/p\u003e\n\u003cp\u003eWith its QD-OLED panel, elite processing and premium audio, the \u003cstrong\u003eSony XR-55A95LU\u003c\/strong\u003e is an outstanding choice for customers shopping top-tier \u003cstrong\u003echeap TVs\u003c\/strong\u003e, \u003cstrong\u003echeap TV deals\u003c\/strong\u003e and best-in-class \u003cstrong\u003echeap 4K TVs\u003c\/strong\u003e at \u003cstrong\u003eElectronic World TV\u003c\/strong\u003e.\u003cbr\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAlso known as XR55A95L, A95L or A95.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":58222394999167,"sku":"XR55A95LU","price":799.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/8513\/4207\/files\/55a95_a00a5451-6a53-4e50-b2cf-18c1d7a1e77f.jpg?v=1760801483","url":"https:\/\/electronicworldtv.co.uk\/products\/55-sony-bravia-xr55a95lu-4k-hdr-google-smart-oled-tv-copy-1","provider":"Electronic World","version":"1.0","type":"link"}