{"product_id":"55-sony-bravia-xr55x90ju-4k-hdr-google-smart-led-tv","title":"55\" Sony Bravia XR55X90JU 4K HDR Google Smart LED TV","description":"\u003cp data-start=\"506\" data-end=\"856\"\u003eThe \u003cstrong data-start=\"510\" data-end=\"528\"\u003eSony XR55X90JU\u003c\/strong\u003e is a premium \u003cstrong data-start=\"542\" data-end=\"576\"\u003e55\" 4K Full Array LED Smart TV\u003c\/strong\u003e designed to deliver outstanding contrast, realistic colours and smooth motion performance. Using \u003cstrong data-start=\"674\" data-end=\"724\"\u003eFull Array LED backlighting with local dimming\u003c\/strong\u003e, it produces deeper blacks and brighter highlights than conventional LED televisions, creating a more cinematic viewing experience.\u003c\/p\u003e\n\u003cp data-start=\"858\" data-end=\"1159\"\u003eWith \u003cstrong data-start=\"863\" data-end=\"889\"\u003e4K Ultra HD resolution\u003c\/strong\u003e, the XR55X90JU delivers exceptional detail across films, sport and streaming content. Powered by Sony's advanced \u003cstrong data-start=\"1003\" data-end=\"1029\"\u003eCognitive Processor XR\u003c\/strong\u003e, the TV analyses images in a way that mimics human vision, enhancing colour, contrast and depth to create a more natural picture.\u003c\/p\u003e\n\u003cp data-start=\"1161\" data-end=\"1298\"\u003eHDR support includes \u003cstrong data-start=\"1182\" data-end=\"1213\"\u003eDolby Vision, HDR10 and HLG\u003c\/strong\u003e, helping compatible content display improved brightness, contrast and shadow detail.\u003c\/p\u003e\n\u003cp data-start=\"1300\" data-end=\"1573\"\u003eThe \u003cstrong data-start=\"1304\" data-end=\"1326\"\u003e120Hz native panel\u003c\/strong\u003e makes the XR55X90JU an excellent choice for sport and gaming. With \u003cstrong data-start=\"1394\" data-end=\"1414\"\u003eHDMI 2.1 support\u003c\/strong\u003e, it delivers \u003cstrong data-start=\"1428\" data-end=\"1450\"\u003e4K gaming at 120Hz\u003c\/strong\u003e, while \u003cstrong data-start=\"1458\" data-end=\"1474\"\u003eVRR and ALLM\u003c\/strong\u003e help reduce screen tearing and input lag for smoother gameplay on PlayStation 5 and Xbox Series X.\u003c\/p\u003e\n\u003cp data-start=\"1575\" data-end=\"1757\"\u003eSony's \u003cstrong data-start=\"1582\" data-end=\"1606\"\u003eAcoustic Multi-Audio\u003c\/strong\u003e technology positions sound closer to the action on screen, creating a more immersive viewing experience without the need for an external sound system.\u003c\/p\u003e\n\u003cp data-start=\"1759\" data-end=\"2045\"\u003eSmart features run on \u003cstrong data-start=\"1781\" data-end=\"1794\"\u003eGoogle TV\u003c\/strong\u003e, giving access to Netflix, Disney+, Prime Video, Apple TV, YouTube and thousands of other apps through an easy-to-use interface. Built-in Google Assistant allows voice control, while Apple AirPlay 2 and HomeKit support make wireless streaming simple.\u003c\/p\u003e\n\u003cp data-start=\"2047\" data-end=\"2331\"\u003eWith Full Array LED technology, true \u003cstrong data-start=\"2084\" data-end=\"2105\"\u003e120Hz performance\u003c\/strong\u003e and advanced Sony picture processing, the \u003cstrong data-start=\"2148\" data-end=\"2166\"\u003eSony XR55X90JU\u003c\/strong\u003e is an excellent choice for customers looking for premium \u003cstrong data-start=\"2224\" data-end=\"2237\"\u003echeap TVs\u003c\/strong\u003e, strong \u003cstrong data-start=\"2246\" data-end=\"2264\"\u003echeap TV deals\u003c\/strong\u003e, and high-performance \u003cstrong data-start=\"2287\" data-end=\"2303\"\u003echeap 4K TVs\u003c\/strong\u003e at \u003cstrong data-start=\"2307\" data-end=\"2330\"\u003eElectronic World TV\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"2333\" data-end=\"2376\"\u003e\u003cem data-start=\"2333\" data-end=\"2376\"\u003eAlso known as XR-55X90J, 55X90J and X90J.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":57739311415679,"sku":"XR55X90JU","price":429.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/8513\/4207\/files\/65x90j_9d51eea9-6650-4da2-b61a-23daa0407223.jpg?v=1760801567","url":"https:\/\/electronicworldtv.co.uk\/products\/55-sony-bravia-xr55x90ju-4k-hdr-google-smart-led-tv","provider":"Electronic World","version":"1.0","type":"link"}