{"product_id":"55-toshiba-fire-55uf3f53db-4k-hdr-smart-led-fire-tv","title":"55\" Toshiba Fire 55UF3F53DB 4K HDR Smart LED Fire TV","description":"\u003cp data-start=\"121\" data-end=\"578\"\u003eThe Toshiba 55UF3F53DB is a feature-packed 4K Smart Fire TV that delivers excellent picture quality, immersive sound, and seamless smart functionality, making it a fantastic choice for customers shopping at Electronic World TV, the home of cheap TVs. With its 55-inch Ultra HD display and Direct LED backlighting, this model produces sharp detail, strong contrast, and vibrant colours, ensuring everything from films to everyday TV looks clear and engaging.\u003c\/p\u003e\n\u003cp data-start=\"580\" data-end=\"984\"\u003ePowered by Toshiba’s TRU Picture Engine, the 55UF3F53DB enhances clarity, smooths motion, and improves overall image quality in real time, giving you a consistently polished viewing experience. HDR support including Dolby Vision brings out greater depth and detail in both bright and dark scenes, making movies and streaming content feel more cinematic and lifelike. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1325\"\u003eSound performance is another highlight, with audio tuned by Onkyo and support for Dolby Atmos and DTS Virtual:X, delivering a more immersive and room-filling sound experience without needing external speakers. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003eWhether you're watching films or live sports, the audio matches the quality of the visuals.\u003c\/p\u003e\n\u003cp data-start=\"1327\" data-end=\"1747\"\u003eSmart features are powered by Fire TV, giving you instant access to all your favourite apps like Netflix, Prime Video, Disney+, and YouTube in one easy-to-use interface. Built-in Alexa voice control lets you search, control playback, and manage smart home devices using just your voice. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003eWith Freeview Play included, you also get access to live TV and catch-up services in one place.\u003c\/p\u003e\n\u003cp data-start=\"1749\" data-end=\"1956\"\u003eAt Electronic World TV, the home of cheap TVs, the Toshiba 55UF3F53DB is a brilliant value 4K Smart TV that combines strong picture performance, immersive sound, and smart convenience at an affordable price.\u003c\/p\u003e","brand":"Toshiba","offers":[{"title":"Default Title","offer_id":57410493317503,"sku":"55UF3F53DB","price":229.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/8513\/4207\/files\/55uf.webp?v=1777127106","url":"https:\/\/electronicworldtv.co.uk\/products\/55-toshiba-fire-55uf3f53db-4k-hdr-smart-led-fire-tv","provider":"Electronic World","version":"1.0","type":"link"}