{"product_id":"65-sony-bravia-xr65a90ju-4k-hdr-google-smart-oled-tv","title":"65\" Sony Bravia XR65A90JU 4K HDR Google Smart OLED TV","description":"\u003cp data-start=\"339\" data-end=\"907\"\u003eThe Sony Bravia XR65A90JU is a flagship 65-inch OLED television designed for viewers who want reference-level picture quality, intelligent processing and immersive sound in one premium package. Powered by Sony’s Cognitive Processor XR, this TV analyses content in a way that mirrors human perception, optimising colour, contrast, depth and motion simultaneously to create a truly lifelike image. At Electronic World TV, we specialise in high-quality graded televisions like the XR65A90JU, giving you access to Sony’s Master Series OLED performance at a cheap TV price.\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"1434\"\u003eThe self-emissive OLED panel delivers perfect blacks and exceptional contrast, enhanced further by XR OLED Contrast Pro which intelligently boosts brightness in key areas without washing out dark scenes. XR Triluminos Pro produces rich, natural colours across a wide spectrum, while XR Motion Clarity ensures fast-moving scenes remain smooth and sharp without sacrificing brightness. Whether you’re watching films, sport or high-definition TV, the XR65A90JU consistently delivers a cinematic and immersive viewing experience.\u003c\/p\u003e\n\u003cp data-start=\"1436\" data-end=\"2032\"\u003eSmart functionality is handled by Google TV, bringing together streaming services, live TV and personalised recommendations in one simple interface. Built-in Google Assistant allows hands-free voice control, while Acoustic Surface Audio+ turns the entire screen into a speaker, ensuring sound comes directly from the action on screen. With HDMI 2.1 support, the XR65A90JU is also ideal for next-generation gaming, supporting smooth 4K gameplay and low-latency performance. As always, Electronic World TV is the home of cheap TVs, making premium OLED technology more accessible without compromise.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":56929306640767,"sku":"XR65A90JU","price":849.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/8513\/4207\/files\/65a90j.jpg?v=1770732611","url":"https:\/\/electronicworldtv.co.uk\/products\/65-sony-bravia-xr65a90ju-4k-hdr-google-smart-oled-tv","provider":"Electronic World","version":"1.0","type":"link"}