{"product_id":"77-lg-evo-oled77b42la-4k-hdr-smart-oled-tv-copy","title":"77\" LG Evo OLED77B42LA 4K HDR Smart OLED TV","description":"\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"86509a77-0485-4b5f-8292-7454a6f0a2ab\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"39\"\u003e\u003cstrong data-start=\"0\" data-end=\"39\"\u003eItem is supplied with minor cosmetic marks on the screen. These marks are visible when the tv is off but barely visible when the tv is on. See pictures for more details. Only one in stock at this price!\u003c\/strong\u003e\u003cstrong data-start=\"0\" data-end=\"39\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"39\"\u003e\u003cstrong data-start=\"0\" data-end=\"39\"\u003eLG OLED77B42LA 77\" OLED 4K Smart TV\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"41\" data-end=\"624\"\u003eThe \u003cstrong data-start=\"45\" data-end=\"63\"\u003eLG OLED77B42LA\u003c\/strong\u003e is a stunning 77-inch 4K Ultra HD OLED television designed for customers seeking immersive picture quality, rich contrast and smart streaming in a large-screen format. Featuring LG’s acclaimed \u003cstrong data-start=\"257\" data-end=\"282\"\u003eOLED panel technology\u003c\/strong\u003e, this model delivers perfect blacks, infinite contrast and vibrant colours that bring films, sport and everyday TV to life with breathtaking clarity. At \u003cstrong data-start=\"436\" data-end=\"459\"\u003eElectronic World TV\u003c\/strong\u003e, we specialise in supplying premium graded OLED TVs like the OLED77B42LA at cheap TV prices, making flagship-level home cinema performance accessible across the UK.\u003c\/p\u003e\n\u003cp data-start=\"626\" data-end=\"1197\"\u003ePowered by LG’s \u003cstrong data-start=\"642\" data-end=\"669\"\u003eα7 Gen6 AI Processor 4K\u003c\/strong\u003e, the OLED77B42LA intelligently analyses every scene to optimise picture sharpness, colour accuracy and motion handling in real time. The self-emissive OLED panel produces infinite contrast by switching each pixel on and off individually, ensuring deep blacks and rich shadow detail alongside vivid highlights for an engaging viewing experience. Whether you’re watching high-profile box sets, fast-paced sports or streamed 4K content, the OLED77B42LA consistently delivers lifelike visuals with smooth motion and striking depth.\u003c\/p\u003e\n\u003cp data-start=\"1199\" data-end=\"1578\"\u003eHDR performance on this model is exceptional, with support for \u003cstrong data-start=\"1262\" data-end=\"1278\"\u003eDolby Vision\u003c\/strong\u003e, \u003cstrong data-start=\"1280\" data-end=\"1289\"\u003eHDR10\u003c\/strong\u003e and \u003cstrong data-start=\"1294\" data-end=\"1301\"\u003eHLG\u003c\/strong\u003e — expanding dynamic range and delivering brighter whites and more nuanced dark tones in compatible content. When you purchase from \u003cstrong data-start=\"1433\" data-end=\"1480\"\u003eElectronic World TV — the home of cheap TVs\u003c\/strong\u003e — you’re choosing a large-screen OLED that combines stunning picture performance with real value.\u003c\/p\u003e\n\u003cp data-start=\"1580\" data-end=\"2056\"\u003eThe OLED77B42LA runs on LG’s intuitive \u003cstrong data-start=\"1619\" data-end=\"1643\"\u003ewebOS smart platform\u003c\/strong\u003e, giving you instant access to all major streaming apps like Netflix, Prime Video, Disney+, YouTube and more. The easy-to-navigate interface and built-in voice assistant compatibility make finding content fast and effortless. For audio, \u003cstrong data-start=\"1880\" data-end=\"1896\"\u003eAI Sound Pro\u003c\/strong\u003e enhances dialogue clarity and balances audio output based on the genre of content, creating fuller, more immersive sound without immediate need for a soundbar.\u003c\/p\u003e\n\u003cp data-start=\"2058\" data-end=\"2740\"\u003eGamers will appreciate advanced connectivity features including \u003cstrong data-start=\"2122\" data-end=\"2134\"\u003eHDMI 2.1\u003c\/strong\u003e support for \u003cstrong data-start=\"2147\" data-end=\"2162\"\u003e4K at 120Hz\u003c\/strong\u003e, \u003cstrong data-start=\"2164\" data-end=\"2195\"\u003eVariable Refresh Rate (VRR)\u003c\/strong\u003e and \u003cstrong data-start=\"2200\" data-end=\"2232\"\u003eAuto Low Latency Mode (ALLM)\u003c\/strong\u003e — ensuring responsive gameplay and smoother motion with compatible consoles. With multiple HDMI ports, USB, Wi-Fi and Bluetooth connectivity, the OLED77B42LA integrates seamlessly with consoles, sound systems and streaming devices. Designed with a sleek, ultra-slim profile and minimal bezels, this TV looks premium in any living space. Electronic World TV brings you this large-screen flagship OLED at affordable graded prices, making it ideal for home cinema enthusiasts who demand both quality and value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":57346826043775,"sku":"OLED77B42LA","price":899.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/8513\/4207\/files\/77b42.png?v=1774542580","url":"https:\/\/electronicworldtv.co.uk\/products\/77-lg-evo-oled77b42la-4k-hdr-smart-oled-tv-copy","provider":"Electronic World","version":"1.0","type":"link"}