{"product_id":"77-lg-oled77b16la-4k-hdr-smart-evo-ai-oled-tv","title":"77\" LG OLED77B16LA 4K HDR Smart Evo Ai OLED TV","description":"\u003cp dir=\"auto\"\u003e\u003cstrong\u003eItem is supplied without tabletop stand therefore must be wall-mounted. There are also minor packing marks on the screen. This is caused by the packaging rubbing against the screen, leaving extremely light marks that cannot be seen when the tv is switched on. They are very minor and barely noticeable even from close inspection. See pictures for more details.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe \u003cstrong\u003eLG OLED77B16LA\u003c\/strong\u003e is an impressive \u003cstrong\u003e77-inch 4K OLED Smart TV\u003c\/strong\u003e combining LG's self-lit OLED technology with a fast \u003cstrong\u003e120Hz native panel\u003c\/strong\u003e, powerful α7 Gen4 AI processing and excellent next-generation gaming features.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eUnlike conventional LED televisions, the B1's \u003cstrong\u003eself-lit OLED pixels\u003c\/strong\u003e can individually switch themselves on and completely off. This allows the OLED77B16LA to produce perfect blacks, exceptional contrast and precise control over bright and dark areas of the picture without relying on a conventional backlight.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAt the heart of the television is LG's \u003cstrong\u003eα7 Gen4 AI Processor 4K\u003c\/strong\u003e, which intelligently analyses picture and sound to optimise the viewing experience. AI Picture and \u003cstrong\u003e4K AI Upscaling\u003c\/strong\u003e enhance lower-resolution television and streaming content, helping it appear sharper and more detailed across the huge 77-inch screen.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eHDR performance is enhanced by \u003cstrong\u003eDolby Vision IQ\u003c\/strong\u003e, which intelligently adjusts compatible Dolby Vision content according to both the programme and surrounding lighting conditions. The television also supports \u003cstrong\u003eHDR10 Pro and HLG\u003c\/strong\u003e, while \u003cstrong\u003eFILMMAKER MODE\u003c\/strong\u003e allows films to be displayed with settings designed to preserve the filmmaker's original creative intent.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe \u003cstrong\u003e120Hz native OLED panel\u003c\/strong\u003e makes the OLED77B16LA particularly impressive for sport, action films and gaming. It supports \u003cstrong\u003e4K High Frame Rate content at up to 120fps\u003c\/strong\u003e, delivering exceptionally smooth movement with compatible sources.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eGaming features are a major strength of the LG B1. Its HDMI connectivity includes \u003cstrong\u003etwo HDMI 2.1 inputs capable of 4K at 120Hz\u003c\/strong\u003e, alongside \u003cstrong\u003eVRR, ALLM, NVIDIA G-SYNC Compatible and AMD FreeSync Compatible\u003c\/strong\u003e technology. LG's \u003cstrong\u003eGame Optimiser\u003c\/strong\u003e provides quick access to important gaming settings, while HGiG helps compatible HDR games display more accurately.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eSound is delivered through a powerful \u003cstrong\u003e40W 2.2-channel speaker system\u003c\/strong\u003e, including dedicated woofer output. \u003cstrong\u003eDolby Atmos\u003c\/strong\u003e adds greater height and spaciousness to compatible film and television soundtracks, while AI Sound intelligently optimises audio according to the content being watched.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe \u003cstrong\u003ewebOS 6.0\u003c\/strong\u003e Smart TV platform provides convenient access to popular streaming apps and online entertainment. Built-in \u003cstrong\u003eApple AirPlay 2, Apple HomeKit, Google Assistant and Amazon Alexa\u003c\/strong\u003e provide additional casting, voice-control and smart-home functionality.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWith its enormous 77-inch self-lit OLED screen, 120Hz native refresh rate and excellent HDMI 2.1 gaming capabilities, the \u003cstrong\u003eLG OLED77B16LA\u003c\/strong\u003e remains an outstanding choice for customers searching for premium \u003cstrong\u003echeap TVs\u003c\/strong\u003e, discounted OLED \u003cstrong\u003echeap TV deals\u003c\/strong\u003e and high-performance \u003cstrong\u003echeap 4K TVs\u003c\/strong\u003e at \u003cstrong\u003eElectronic World TV\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cem\u003eAlso known as OLED77B16LA, OLED77B1, 77B1, B16LA, B1 or LG B1 77\".\u003c\/em\u003e\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":58503360381311,"sku":"OLED77B16LA","price":1299.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/8513\/4207\/files\/OLED77B16LA.avif?v=1790177725","url":"https:\/\/electronicworldtv.co.uk\/products\/77-lg-oled77b16la-4k-hdr-smart-evo-ai-oled-tv","provider":"Electronic World","version":"1.0","type":"link"}