{"product_id":"77-lg-oled77b56la-4k-hdr-smart-oled-tv","title":"77\" LG OLED77B56LA 4K HDR Smart OLED TV","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLG OLED77B56LA\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is an impressive 77-inch OLED 4K Smart TV that brings together outstanding picture quality, immersive big-screen entertainment and excellent gaming features. With its huge 77-inch OLED display, this television is an excellent centrepiece for a home cinema setup, delivering the deep blacks, vibrant colours and exceptional contrast that LG OLED TVs are renowned for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLG’s self-lit OLED technology allows every individual pixel to illuminate independently, giving the OLED77B56LA precise control over light and darkness. This produces perfect blacks and excellent detail while helping films, television programmes and sport look incredibly realistic on the expansive 77-inch screen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePowered by LG’s \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eα8 AI Processor 4K Gen2\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the OLED77B56LA intelligently analyses and optimises picture and sound. AI-powered processing helps enhance clarity, colour and detail, while 4K upscaling improves lower-resolution content so you can make the most of the television's impressive 3840 × 2160 Ultra HD resolution.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSupport for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDolby Vision, HDR10 and HLG\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e provides excellent HDR performance across compatible movies and streaming content. Dolby Atmos adds to the experience with immersive audio, making the LG OLED77B56LA an excellent choice for creating a cinematic entertainment setup at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGaming is another major strength of the LG OLED77B56LA. With \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4K 120Hz gaming\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, HDMI 2.1 connectivity, VRR and ALLM, the TV is well equipped for PlayStation 5, Xbox Series X and gaming PCs. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNVIDIA G-SYNC and AMD FreeSync Premium\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e support helps provide smooth and responsive gameplay, while LG's Game Optimiser makes it easy to access important gaming settings from one convenient menu.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLG’s \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ewebOS Smart TV platform\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e gives you quick access to a huge range of entertainment and streaming services, including Netflix, Prime Video, Disney+, YouTube and more. The LG AI Magic Remote provides intuitive navigation and voice functionality, while built-in Wi-Fi, Bluetooth, Apple AirPlay and Google Cast make it easy to connect compatible devices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eElectronic World TV\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the home of cheap TVs, we're always looking to bring customers premium televisions at outstanding prices. The LG OLED77B56LA is an excellent choice for anyone looking to experience the impact of a huge 77-inch OLED screen while benefiting from LG's advanced smart TV and gaming technology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor customers searching for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003echeap 77-inch OLED TV\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e77-inch LG OLED TV\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e or a large-screen television for movies, sport and gaming, the OLED77B56LA offers a superb combination of size, picture quality and features. At Electronic World TV, the home of cheap TVs, we make it easier to enjoy premium big-screen OLED entertainment for less.\u003c\/span\u003e\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":58173488726399,"sku":"OLED77B56LA","price":1499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/8513\/4207\/files\/OLED55B56LA.avif?v=1768584119","url":"https:\/\/electronicworldtv.co.uk\/products\/77-lg-oled77b56la-4k-hdr-smart-oled-tv","provider":"Electronic World","version":"1.0","type":"link"}