{"product_id":"77-lg-oled77c44la-4k-hdr-smart-oled-tv-copy","title":"77\" LG OLED77C54LA 4K HDR Smart Evo Ai OLED TV","description":"\u003cp\u003eThe \u003cstrong\u003eLG OLED77C54LA\u003c\/strong\u003e is a premium \u003cstrong\u003e77-inch OLED evo 4K Smart TV\u003c\/strong\u003e from LG's acclaimed \u003cstrong\u003eC5 Series\u003c\/strong\u003e, combining spectacular self-lit OLED picture quality with the latest AI processing and exceptional gaming performance. Its huge 77-inch screen makes it an outstanding centrepiece for home cinema, live sport, streaming and next-generation gaming.\u003c\/p\u003e\n\u003cp\u003ePowered by LG's \u003cstrong\u003eα9 AI Processor 4K Gen8\u003c\/strong\u003e, the OLED77C54LA intelligently analyses and optimises picture and sound. \u003cstrong\u003eα9 AI Super Upscaling 4K\u003c\/strong\u003e enhances lower-resolution content, while \u003cstrong\u003eAI Picture Pro\u003c\/strong\u003e and \u003cstrong\u003eOLED Dynamic Tone Mapping Pro\u003c\/strong\u003e optimise detail, colour and HDR performance scene by scene.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eOLED evo panel\u003c\/strong\u003e uses individually controlled self-lit pixels to produce perfect blacks, exceptional contrast and rich, accurate colours. With no conventional backlight, dark scenes retain incredible depth and detail while bright highlights remain vibrant and impactful.\u003c\/p\u003e\n\u003cp\u003eSupport for \u003cstrong\u003eDolby Vision, HDR10 and HLG\u003c\/strong\u003e provides excellent HDR compatibility across films, streaming services and games. \u003cstrong\u003eFILMMAKER MODE\u003c\/strong\u003e with Ambient Light Compensation helps preserve the filmmaker's intended presentation while adapting the picture to your viewing environment.\u003c\/p\u003e\n\u003cp\u003eGaming is one of the OLED77C54LA's strongest features. The TV has a \u003cstrong\u003e120Hz native panel with VRR support up to 144Hz\u003c\/strong\u003e, alongside \u003cstrong\u003eNVIDIA G-SYNC Compatible, AMD FreeSync Premium, ALLM and HGiG\u003c\/strong\u003e. All \u003cstrong\u003efour HDMI 2.1 ports\u003c\/strong\u003e support 4K at 120Hz, allowing multiple next-generation consoles and gaming devices to be connected simultaneously. Compatible PCs can also take advantage of VRR gaming at up to 144Hz.\u003c\/p\u003e\n\u003cp\u003eThe C5 also supports \u003cstrong\u003eDolby Vision Gaming at 4K 120Hz\u003c\/strong\u003e, making it an excellent match for compatible consoles and games where smooth motion, low latency and impressive HDR performance are essential.\u003c\/p\u003e\n\u003cp\u003eAudio is delivered by a \u003cstrong\u003e40W 2.2-channel speaker system\u003c\/strong\u003e with \u003cstrong\u003eDolby Atmos\u003c\/strong\u003e and \u003cstrong\u003eα9 AI Sound Pro\u003c\/strong\u003e, which can create a virtual 11.1.2-channel sound experience. \u003cstrong\u003eWOW Orchestra\u003c\/strong\u003e also allows the television speakers to work alongside compatible LG soundbars.\u003c\/p\u003e\n\u003cp\u003eRunning \u003cstrong\u003ewebOS 25\u003c\/strong\u003e, the OLED77C54LA provides easy access to Netflix, Disney+, Prime Video, Apple TV, YouTube and other popular streaming services. Google Cast, Apple AirPlay 2 and LG ThinQ provide additional casting and smart-home functionality.\u003c\/p\u003e\n\u003cp\u003eWith its enormous OLED evo display, flagship AI processing and outstanding gaming capabilities, the \u003cstrong\u003eLG OLED77C54LA\u003c\/strong\u003e is an exceptional choice for customers searching for premium \u003cstrong\u003echeap TVs\u003c\/strong\u003e, outstanding \u003cstrong\u003echeap TV deals\u003c\/strong\u003e and high-performance \u003cstrong\u003echeap 4K TVs\u003c\/strong\u003e at \u003cstrong\u003eElectronic World TV\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAlso known as OLED77C54LA.AEK, OLED77C5, 77C5, C54 or LG C5 77\".\u003c\/em\u003e\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":58267868430719,"sku":"OLED77C44LA","price":1749.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/8513\/4207\/files\/450x450_OLED77C54LA.avif?v=1787674990","url":"https:\/\/electronicworldtv.co.uk\/products\/77-lg-oled77c44la-4k-hdr-smart-oled-tv-copy","provider":"Electronic World","version":"1.0","type":"link"}