{"product_id":"77-lg-oled77c54la-4k-hdr-smart-evo-ai-oled-tv","title":"77\" LG OLED77C54LA 4K HDR Smart Evo Ai OLED TV","description":"\u003cp\u003eGraded - Item has some internal shadow marks inside the screen. They can be seen on blocks of colour however do blend in to most normal moving pictures and backgrounds. Please see attached photos for more details. \u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eLG OLED77C54LA\u003c\/strong\u003e is a premium \u003cstrong\u003e77-inch OLED evo 4K Smart TV\u003c\/strong\u003e from LG's acclaimed \u003cstrong\u003eC5 Series\u003c\/strong\u003e, combining spectacular self-lit OLED picture quality with the latest AI processing and exceptional gaming performance. Its huge 77-inch screen makes it an outstanding centrepiece for home cinema, live sport, streaming and next-generation gaming.\u003c\/p\u003e\n\u003cp\u003ePowered by LG's \u003cstrong\u003eα9 AI Processor 4K Gen8\u003c\/strong\u003e, the OLED77C54LA intelligently analyses and optimises picture and sound. \u003cstrong\u003eα9 AI Super Upscaling 4K\u003c\/strong\u003e enhances lower-resolution content, while \u003cstrong\u003eAI Picture Pro\u003c\/strong\u003e and \u003cstrong\u003eOLED Dynamic Tone Mapping Pro\u003c\/strong\u003e optimise detail, colour and HDR performance scene by scene.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eOLED evo panel\u003c\/strong\u003e uses individually controlled self-lit pixels to produce perfect blacks, exceptional contrast and rich, accurate colours. With no conventional backlight, dark scenes retain incredible depth and detail while bright highlights remain vibrant and impactful.\u003c\/p\u003e\n\u003cp\u003eSupport for \u003cstrong\u003eDolby Vision, HDR10 and HLG\u003c\/strong\u003e provides excellent HDR compatibility across films, streaming services and games. \u003cstrong\u003eFILMMAKER MODE\u003c\/strong\u003e with Ambient Light Compensation helps preserve the filmmaker's intended presentation while adapting the picture to your viewing environment.\u003c\/p\u003e\n\u003cp\u003eGaming is one of the OLED77C54LA's strongest features. The TV has a \u003cstrong\u003e120Hz native panel with VRR support up to 144Hz\u003c\/strong\u003e, alongside \u003cstrong\u003eNVIDIA G-SYNC Compatible, AMD FreeSync Premium, ALLM and HGiG\u003c\/strong\u003e. All \u003cstrong\u003efour HDMI 2.1 ports\u003c\/strong\u003e support 4K at 120Hz, allowing multiple next-generation consoles and gaming devices to be connected simultaneously. Compatible PCs can also take advantage of VRR gaming at up to 144Hz.\u003c\/p\u003e\n\u003cp\u003eThe C5 also supports \u003cstrong\u003eDolby Vision Gaming at 4K 120Hz\u003c\/strong\u003e, making it an excellent match for compatible consoles and games where smooth motion, low latency and impressive HDR performance are essential.\u003c\/p\u003e\n\u003cp\u003eAudio is delivered by a \u003cstrong\u003e40W 2.2-channel speaker system\u003c\/strong\u003e with \u003cstrong\u003eDolby Atmos\u003c\/strong\u003e and \u003cstrong\u003eα9 AI Sound Pro\u003c\/strong\u003e, which can create a virtual 11.1.2-channel sound experience. \u003cstrong\u003eWOW Orchestra\u003c\/strong\u003e also allows the television speakers to work alongside compatible LG soundbars.\u003c\/p\u003e\n\u003cp\u003eRunning \u003cstrong\u003ewebOS 25\u003c\/strong\u003e, the OLED77C54LA provides easy access to Netflix, Disney+, Prime Video, Apple TV, YouTube and other popular streaming services. Google Cast, Apple AirPlay 2 and LG ThinQ provide additional casting and smart-home functionality.\u003c\/p\u003e\n\u003cp\u003eWith its enormous OLED evo display, flagship AI processing and outstanding gaming capabilities, the \u003cstrong\u003eLG OLED77C54LA\u003c\/strong\u003e is an exceptional choice for customers searching for premium \u003cstrong\u003echeap TVs\u003c\/strong\u003e, outstanding \u003cstrong\u003echeap TV deals\u003c\/strong\u003e and high-performance \u003cstrong\u003echeap 4K TVs\u003c\/strong\u003e at \u003cstrong\u003eElectronic World TV\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAlso known as OLED77C54LA.AEK, OLED77C5, 77C5, C54 or LG C5 77\".\u003c\/em\u003e\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":58481952817535,"sku":"OLED77C54LA","price":1099.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/8513\/4207\/files\/450x450_OLED77C54LA.avif?v=1787674990","url":"https:\/\/electronicworldtv.co.uk\/products\/77-lg-oled77c54la-4k-hdr-smart-evo-ai-oled-tv","provider":"Electronic World","version":"1.0","type":"link"}