{"product_id":"77-sony-bravia-xr77a84ju-4k-hdr-google-smart-oled-tv-1","title":"77\" Sony Bravia XR77A84JU 4K HDR Google Smart OLED TV","description":"\u003cp data-end=\"635\" data-start=\"129\"\u003e\u003cstrong\u003e***This stunning item has minor cosmetic lines on the screen. They are visible on some pictures but less noticeable on others. We have reduced the price massively! Please see attached photos for more details***\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"656\" data-start=\"110\"\u003eThe Sony XR77A84JU is a 77-inch OLED TV that delivers a cinematic viewing experience with Sony’s Cognitive Processor XR, designed to replicate how humans see and hear for incredibly lifelike images. At Electronic World TV – the home of cheap TVs – this model offers premium OLED contrast, deep blacks, and stunning detail, making every scene look more natural and immersive. With XR OLED Contrast Pro, each frame is optimised for brightness and shadow depth, while XR Triluminos Pro reproduces over a billion colours for an exceptional picture.\u003c\/p\u003e\n\u003cp data-end=\"1149\" data-start=\"658\"\u003eIdeal for movie lovers, gamers, and sports fans alike, the XR77A84JU supports 4K Ultra HD resolution and HDR formats including Dolby Vision, ensuring every detail is captured with stunning clarity. Acoustic Surface Audio+ turns the entire screen into a speaker, matching sound precisely to the action for a truly immersive experience. HDMI 2.1 features such as 4K\/120Hz, VRR, and ALLM make this TV a perfect partner for next-gen gaming consoles, ensuring ultra-smooth, responsive gameplay.\u003c\/p\u003e\n\u003cp data-end=\"1593\" data-start=\"1151\"\u003eRunning on Google TV, the XR77A84JU gives you access to all your favourite streaming services, apps, and content in one place. Voice control with Google Assistant and compatibility with Alexa and Apple AirPlay 2 add to its convenience. With its premium, minimalist design, this TV will be the centrepiece of any modern living room, combining cutting-edge technology with sleek style – all at a price that only Electronic World TV can offer.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":56472216600959,"sku":"XR77A84JU","price":699.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/8513\/4207\/files\/65A84J_63366541-29b0-4ca2-b785-2a16243a30f5.webp?v=1764172278","url":"https:\/\/electronicworldtv.co.uk\/products\/77-sony-bravia-xr77a84ju-4k-hdr-google-smart-oled-tv-1","provider":"Electronic World","version":"1.0","type":"link"}