55" Sony Bravia XR55A90JU Flagship 4K HDR Smart OLED Google TV
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55" Sony Bravia XR55A90JU Flagship 4K HDR Smart OLED Google TV

NOW ONLY £1799.99 WAS £2999.99
Why are our prices so low? Notify me when back in stock
Currently Out of Stock
Home delivery available
Alternatively you can collect from our Birmingham retail store absolutely free of charge!
  • Graded : Grade A
    "Graded" televisions are items that High Street retailers can't sell on for various reasons. This may be because the TVs are surplus stock, end of line/discontined models, 30 day customer returns, unwanted gifts, or items with damaged packaging.

    When the TVs come into us at Electronic World they are technically tested, processed, repackaged and offered for sale. Before sale, all televisions undergo a comprehensive quality control process by our engineers. In the majority of cases the item will be supplied with its original packaging and will be in excellent condition and are classed as "Grade A" - the items we sell are not used but can have minor signs of handling. If the original packaging is not supplied we will supply other secure packaging to keep the TV well protected in transit. Items are generally in excellent condition but can have some small marks on the outer casing/stand. Screens will be pristine unless otherwise mentioned. If there are any defects or noticeable marks/scratches we will attach pictures of the item and the description will detail any cosmetic damage on the items.

    All TVs sold on this website carry a 12 month 'return to base' warranty provided by ourselves (unless otherwise stated). Our guarantee on all of our products demonstrates our confidence in each and every product we sell. Upon collection the TV is unwrapped and you are given a demonstration of the TV for your peace of mind. This really is an amazing way to save hundreds off "Brand New" prices without sacrificing any of the quality or performance!
  • General : Next Gen Console Ready , 4K Ultra HD
  • Pixel Resolution : 3840 x 2160 4K Ultra HD
    Measures the number of vertical lines by the number of horizontal lines which can be displayed by the TV. A TV with a high pixel resolution will have more pixels on screen making images appear sharper and clearer.
  • Picture : HDR TV , Multi HDR Support , Dolby Vision , TRILUMINOS Display , X-Motion Clarity , Game Enhancer , XR Intelligent TV , Cognitive Processor XR , XR Colour, Contrast, Motion, Clarity + Upscaling
  • Smart : Netflix 4K , Facebook/Twitter , YouTube , Catch Up TV , Android TV , Smart Home Enabled , Google Assistant Compatible , Amazon Alexa Compatible , Amazon Prime Video , Apple Air Play , Apple TV+ , Disney+ , Smart TV
  • Connectivity : Wi-Fi Ready , Ethernet , Optical Audio Out , HDMI 2.1 , 4 HDMI
  • Guarantee Period : 12 Months
    The length of time your TV is covered against technical faults. The guarantee covers all parts and labour costs involved in the repair. The guarantee is back to base which means in the unlikely event of a fault you can take the TV back to any of our 5 branches for repair.
  • Tuner : Freeview HD , Freesat HD
  • Sound System : Dolby Atmos , Acoustic Surface Audio
  • HDMI Connection : 4
    HDMI is a digital connection which carries sound and picture signals from peripheral devices (like a DVD recorder or Home Cinema) to your TV. If you want to watch High Definition programmes (eg from Blu-ray player, Playstation 3 or Sky HD Box) you will need to use the HDMI connection

Featured accessories

HDMI cables

Wall brackets

  • Product Details
  • Specifications
  • What is graded stock?
  • How to buy

PRODUCT DESCRIPTION

We are proud to present this flagship 2021/2022 Sony Android Google TV XR55A90JU here at Electronic World TV, the nations home of cheap tvs. This really is the pinnacle of TV ownership with amazing features to improve picture and sound quality. 

Key Features Include: Cognitive Processor XR, XR Picture + Sound for the best experience, Acoustic Audio+, HDMI 2.1, Google TV, Dolby Vision + Atmos, Freesat + Freeview HD

Offering 4K HDR TV technology this stunning XR55A90JU is ready for the future, and has unmatched picture quality. Cognitive Processor XR is designed to replicate the way our brains think to optimise the picture and sound accordingly. With XR Contrast, Colour and Motion the XR55A90JU is truely next level in its ability to produce the best picture possible. 

It does this with its processors but also OLED panel with each pixel having its own light and ability to swtich itself on and off to give perfect black levels as well as a wide array of colours. 

This XR55A90JU from us here at the home of cheap tvs includes Android software and Google TV to keep you up to date and safe online, all packaged in a familiar skin with all of the lastest apps and games. 

Mirror your phone screen onto the huge XR55A90JU using your android or even Apple phone with the inclusion of Air Play. 

Enjoy Smart features and apps easily with the built in WiFi allowing you to access on demand services as well as favourites such as YouTube and Netflix on the big screen. Google assistant and Amazon Alexa are also compatible.

Gaming and fast moving sports and movies are kept in check and blur free by the amazing XR Motion Clarity on the XR55A90JU and HDMI 2.1 with full 4K 120 Hz support for the Playstaion 5 and Xbox Series X. 

From dark scenes like the Game of Thrones finale, to bright football matches, this stunning XR55A90JU has amazing contrast to display true to life picture quality. At the heart of the XR55A90JU is the XR Processor, keeping the image optimized and stunning to watch. 

Don't miss out on this amazing deal from Electronic World, the cheap tvs specialists.

Also known as: 

XR55A90JU

XR55A90

Full Product Specification

  • General
  • Graded : Grade A
    "Graded" televisions are items that High Street retailers can't sell on for various reasons. This may be because the TVs are surplus stock, end of line/discontined models, 30 day customer returns, unwanted gifts, or items with damaged packaging.

    When the TVs come into us at Electronic World they are technically tested, processed, repackaged and offered for sale. Before sale, all televisions undergo a comprehensive quality control process by our engineers. In the majority of cases the item will be supplied with its original packaging and will be in excellent condition and are classed as "Grade A" - the items we sell are not used but can have minor signs of handling. If the original packaging is not supplied we will supply other secure packaging to keep the TV well protected in transit. Items are generally in excellent condition but can have some small marks on the outer casing/stand. Screens will be pristine unless otherwise mentioned. If there are any defects or noticeable marks/scratches we will attach pictures of the item and the description will detail any cosmetic damage on the items.

    All TVs sold on this website carry a 12 month 'return to base' warranty provided by ourselves (unless otherwise stated). Our guarantee on all of our products demonstrates our confidence in each and every product we sell. Upon collection the TV is unwrapped and you are given a demonstration of the TV for your peace of mind. This really is an amazing way to save hundreds off "Brand New" prices without sacrificing any of the quality or performance!
  • Next Gen Console Ready
  • 4K Ultra HD
    4K Ultra HD is a resolution of 3840 pixels x 2160 lines. 4K UHD has twice the horizontal and vertical resolution of the 1080p Full HD format, with 4 times the pixels overall.

    4K can also support a higher frame rate - up to 120 frames per second. The increased frame rate means that fast action scenes and moving water will appear much smoother. 1080P HD currently only supports up to 60 frames per second
  • Guarantee Period : 12 Months
    The length of time your TV is covered against technical faults. The guarantee covers all parts and labour costs involved in the repair. The guarantee is back to base which means in the unlikely event of a fault you can take the TV back to any of our 5 branches for repair.
  • Brand : Sony
  • Screen Size : 55"
  • Picture
  • Television Type : LED
  • HDR TV
    In order to view colour and light the way it appears in real life, HDR provides beautiful imagery with vibrant detail. High Dynamic Range increases luminance in every shot so that the brightest white and richest black hues are visible, letting you enjoy all the details.
  • Multi HDR Support
  • Dolby Vision
  • TRILUMINOS Display
  • X-Motion Clarity
  • Game Enhancer
  • XR Intelligent TV
  • Cognitive Processor XR
  • XR Colour, Contrast, Motion, Clarity + Upscaling
  • Pixel Resolution : 3840 x 2160 4K Ultra HD
    Measures the number of vertical lines by the number of horizontal lines which can be displayed by the TV. A TV with a high pixel resolution will have more pixels on screen making images appear sharper and clearer.
  • Smart
  • Netflix 4K
    Enjoy 4K content streamed direct to your TV with the Netflix 4K App!
  • Facebook/Twitter
  • YouTube
  • Catch Up TV
  • Android TV
  • Smart Home Enabled
  • Google Assistant Compatible
  • Amazon Alexa Compatible
  • Amazon Prime Video
  • Apple Air Play
  • Apple TV+
  • Disney+
  • Smart TV
  • BBC iPlayer, ITV Player, Channel 4 + 5 On Demand
  • Connectivity
  • Wi-Fi Ready
  • 4 HDMI
  • Ethernet
  • Optical Audio Out
  • HDMI 2.1
  • HDMI Connection : 4
    HDMI is a digital connection which carries sound and picture signals from peripheral devices (like a DVD recorder or Home Cinema) to your TV. If you want to watch High Definition programmes (eg from Blu-ray player, Playstation 3 or Sky HD Box) you will need to use the HDMI connection
  • USB Port : 3
    The USB connector allows access to jpeg photos and mp3 music of most USB-sticks (USB memory-class device). Plug the USB into the slot at the side of the TV and access your photos or music files. You can easily view and share your photos and music.
  • Headphone Socket : Yes
  • Tuner
  • Freeview HD
  • Freesat HD
  • Sound System
  • Dolby Digital
  • Dolby Atmos
  • Acoustic Surface Audio
  • Other
  • Optical Digital Audio Output
  • Electronic Programme Guide
  • Wall Mountable
  • Ultra Slim

"Graded" televisions are items that High Street retailers can't sell on for various reasons. This may be because the TVs are surplus stock, end of line/discontined models, 30 day customer returns, unwanted gifts, or items with damaged packaging.

When the TVs come into us at Electronic World they are technically tested, processed, repackaged and offered for sale. Before sale, all televisions undergo a comprehensive quality control process by our engineers. In the majority of cases the item will be supplied with its original packaging and will be "as new" - the items we sell are not used. If the original packaging is not supplied we will supply other secure packaging to keep the TV well protected in transit.

All TVs sold on this website carry a 12 month 'return to base' warranty provided by ourselves (unless otherwise stated). Our guarantee on all of our products demonstrates our confidence in each and every product we sell. Upon collection the TV is unwrapped and you are given a demonstration of the TV for your peace of mind. This really is an amazing way to save hundreds off "Brand New" prices without sacrificing any of the quality or performance!

There are 3 easy ways to buy:

Home delivery:

  • We have now started delivering right to your door! Alternatively you can collect free of charge from one of our 7 branches (see steps below)
  • Not all items are available for home delivery, however, for example plasma televisions due to weight restrictions and clearance items. Items available for home delivery will have the 'delivery available' icon visible on the specific product page just above the price.
  • You can pay in full online and follow the steps on the website, charges will be added to your order when 'standard delivery' option is selected.
  • Alternatively, you can pay in full over the phone via our sales team available on 0121 769 2623.
  • Delivery can take a minimum of 2 working days, depending on stock availability.

Please note: We can only deliver to the card billing address for security reasons. If delivery address and card address do not match we may ask to see ID to confirm your identity and/or address. This can be done by via email.

 

Pay online and collect:

  • Click on "Buy Now" which will take you to the shopping basket. Follow the details online.
  • You will be asked to select 1 of the 6 Electronic World depots from where you would like to collect your TV (see the 'Store Locator' on the bottom right corner of the website for more details on the 6 Electronic World locations).
  • Follow the step by step payment pages to complete your order.
  • We will transfer your TV free of charge to your chosen Electronic World depot and will telephone you to arrange a mutually convenient time for you to collect your purchase. You should take the card you paid with, and proof of name and address details with you when you go to collect (driving license/house bill/bank statement). The TV will be demonstrated to you and then it is yours to take away!

Please note: Failure to produce the card and relevant ID means we are unable to release goods on collection.

Or

 

Pay a deposit over the phone and remaining balance on collection:

  • Ring our dedicated sales team on 0121 769 2623 (During office hours Monday-Saturday 9am-5.30pm) to pay a £50 deposit by credit/debit card over the phone. This will reserve the TV for you.
  • We will transfer the TV free of charge to your choice of Electronic World depot and will telephone you to arrange a mutually convenient time for you to collect your purchase.
  • You can pay the balance on collection by cash or credit/debit card. You should take the card you paid with and proof of name and address details with you when you go to collect (driving license/house bill/bank statement). The TV will be demonstrated to you and then it is yours to take away! Please note: Failure to produce the card and relevant ID means we are unable to release goods on collection

Please note your credit/debit card WILL NOT BE CHARGED until we have arranged the transfer of the TV to your chosen Electronic World branch. We DO NOT charge for items that are out of stock until the item is in stock and arrangements for collection have been made.

There is free parking outside each Electronic World depot

Please see the FAQ page for more information on buying from us

Why are our prices so low?

We have a special place in the TV market because we buy LCD and Plasma TVs leading High Street Retailers can't sell. These TVs are classed as 'graded' and include end of line/discontinued TVs, TVs with damaged packaging, surplus stock and 30 day customer returns.

Trading since 1985 gives us over 25 years worth of experience and this combined with incredible buying power means we are able to take delivery of thousands of TVs every week. Buying in bulk means we can pass the savings on to you. The TVs are sold at unbelievably low prices with no compromise on quality; All items are technically perfect and come with 12 months guarantee (unless otherwise stated).

We are so confident our prices are the cheapest you will find in the UK that we will price match any TV you find cheaper anywhere else on the internet...We will not be beaten on price! ***

More information can be found on the 'About Us' page

What is graded stock?



"Graded" televisions are items that High Street retailers can't sell on for various reasons. This may be because the TVs are surplus stock, end of line/discontined models, 30 day customer returns, unwanted gifts, or items with damaged packaging.

When the TVs come into us at Electronic World they are technically tested, processed, repackaged and offered for sale. Before sale, all televisions undergo a comprehensive quality control process by our engineers. In the majority of cases the item will be supplied with its original packaging and will be "as new" - the items we sell are not used. If the original packaging is not supplied we will supply other secure packaging to keep the TV well protected in transit.

All TVs sold on this website carry a 12 month 'return to base' warranty provided by ourselves (unless otherwise stated). Our guarantee on all of our products demonstrates our confidence in each and every product we sell. Upon collection the TV is unwrapped and you are given a demonstration of the TV for your peace of mind. This really is an amazing way to save hundreds off "Brand New" prices without sacrificing any of the quality or performance!

Don't find what your looking for ?
CONTACT US FOR A WIDE SELECTION OF CHEAP TV DEALS
0121 327 3273
Our personal shoppers will be happy to use their vast knowledge and experience to provide you with advice on buying the best television for your exact needs and budget. Additionally, if you would like any more information about the cheap TV deals we offer, including our impressive smart HD TV deals, please don't hesitate to get in contact with our friendly team today.

About Electronic World

208 Bromford Lane
Erdington
Birmingham
B24 8DL
info@electronicworldtv.co.uk
0121 327 3273

Customer Center

Sales: 0121 769 2623 Wholesale: 0121 769 2623 opening hours mon-fri am 09:00 - pm 17:30 sat am 9:00 - pm 15:30

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