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55" Sony Bravia XR55X90LU 4K HDR Google Smart LED TV
55" Sony Bravia XR55X90LU 4K HDR Google Smart LED TV
55" Sony Bravia XR55X90LU 4K HDR Google Smart LED TV
Description

Unlock cinematic brilliance at home with the Sony XR55X90LU, available now from Electronic World TV, the home of cheap TVs. This 55-inch 4K Full Array LED TV is powered by Sony’s Cognitive Processor XR, delivering intelligent picture optimisation that mimics how the human eye focuses. The result is exceptional clarity, deep contrast, and vibrant colours across every scene, whether you're watching blockbuster movies, live sport, or gaming.

With Full Array LED backlighting and XR Contrast Booster, this model ensures pinpoint control of brightness and detail, offering dazzling highlights and deep, natural blacks. XR Triluminos Pro expands the colour palette, producing scenes that feel closer to real life. For gamers, the XR55X90LU is fully compatible with HDMI 2.1, supporting 4K at 120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), making it the perfect choice for next-gen gaming on PlayStation 5 or Xbox Series X.

The Sony XR55X90LU runs on Google TV, bringing together live TV, on-demand services and all your favourite streaming apps in one smooth, intuitive interface. Voice search, personalised recommendations, and built-in Google Assistant make navigation effortless, while support for Apple AirPlay and Chromecast opens up even more ways to share content from your devices.

With its minimalist narrow bezel and premium design, the XR55X90LU is crafted to blend seamlessly into any modern living room. Don’t miss your chance to elevate your viewing experience—only at Electronic World TV, the trusted name in cheap TVs across the UK.

Why Are Our Prices So Low?
We have a special place in the TV market because we buy the TVs that leading High Street Retailers can't sell. These TVs are classed as 'graded' and include end of line/discontinued TVs, TVs with damaged packaging, surplus stock and 30 day customer returns. Trading since 1985 gives us over 25 years worth of experience and this combined with incredible buying power means we are able to take delivery of thousands of TVs every week. Buying in bulk means we can pass the savings on to you. The TVs are sold at unbelievably low prices with no compromise on quality; All items are technically perfect and come with 12 months guarantee (unless otherwise stated). We are so confident our prices are the cheapest you will find in the UK that we will price match any TV you find cheaper anywhere else on the internet...We will not be beaten on price! *** More information can be found on the 'About Us' page
Delivery Or Collection Available
This TV is available for fast delivery with our reliable 2-man service, ensuring safe handling straight to your home. Prefer to pick it up? You can also collect the same day from our Birmingham depot, so you can start enjoying your new TV right away!

55" Sony Bravia XR55X90LU 4K HDR Google Smart LED TV

Sale price £549.99
Regular price £1,099.99You saved£550.00 OFF
Sold out
Condition

Grade A - no marks on the screen. Item is in exceptional condition. From normal viewing distances, there are no marks visible on the television.

Warranty Period
  • 12 Months Warranty
Key Features

• 55-inch 4K Full Array LED display with XR Contrast Booster for deeper blacks and brighter highlights

• Cognitive Processor XR delivers lifelike picture and intelligent depth

• HDMI 2.1 with 4K at 120Hz, VRR and ALLM for premium gaming performance

• Google TV smart platform with voice control and streaming apps built-in

• XR Triluminos Pro enhances colours for rich, realistic visuals

• Dolby Vision and Dolby Atmos for immersive viewing and sound

• 4 HDMI ports for multiple device connections

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Description

Unlock cinematic brilliance at home with the Sony XR55X90LU, available now from Electronic World TV, the home of cheap TVs. This 55-inch 4K Full Array LED TV is powered by Sony’s Cognitive Processor XR, delivering intelligent picture optimisation that mimics how the human eye focuses. The result is exceptional clarity, deep contrast, and vibrant colours across every scene, whether you're watching blockbuster movies, live sport, or gaming.

With Full Array LED backlighting and XR Contrast Booster, this model ensures pinpoint control of brightness and detail, offering dazzling highlights and deep, natural blacks. XR Triluminos Pro expands the colour palette, producing scenes that feel closer to real life. For gamers, the XR55X90LU is fully compatible with HDMI 2.1, supporting 4K at 120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), making it the perfect choice for next-gen gaming on PlayStation 5 or Xbox Series X.

The Sony XR55X90LU runs on Google TV, bringing together live TV, on-demand services and all your favourite streaming apps in one smooth, intuitive interface. Voice search, personalised recommendations, and built-in Google Assistant make navigation effortless, while support for Apple AirPlay and Chromecast opens up even more ways to share content from your devices.

With its minimalist narrow bezel and premium design, the XR55X90LU is crafted to blend seamlessly into any modern living room. Don’t miss your chance to elevate your viewing experience—only at Electronic World TV, the trusted name in cheap TVs across the UK.

Why Are Our Prices So Low?
We have a special place in the TV market because we buy the TVs that leading High Street Retailers can't sell. These TVs are classed as 'graded' and include end of line/discontinued TVs, TVs with damaged packaging, surplus stock and 30 day customer returns. Trading since 1985 gives us over 25 years worth of experience and this combined with incredible buying power means we are able to take delivery of thousands of TVs every week. Buying in bulk means we can pass the savings on to you. The TVs are sold at unbelievably low prices with no compromise on quality; All items are technically perfect and come with 12 months guarantee (unless otherwise stated). We are so confident our prices are the cheapest you will find in the UK that we will price match any TV you find cheaper anywhere else on the internet...We will not be beaten on price! *** More information can be found on the 'About Us' page
Delivery Or Collection Available
This TV is available for fast delivery with our reliable 2-man service, ensuring safe handling straight to your home. Prefer to pick it up? You can also collect the same day from our Birmingham depot, so you can start enjoying your new TV right away!
55" Sony Bravia XR55X90LU 4K HDR Google Smart LED TV
Sale price £549.99
Regular price £1,099.99You saved£550.00 OFF
Sold out

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Stunning Quality. Unbeatable Value.

As seen on 60 Minute Makeover

When a living room needed transforming in just 60 minutes, we were there to help and supplied the TV to finish off a stunning transformation!

Hundreds of apps and thousands of features with Smart TV

FAQ & Contact
Email Us

info@electronicworldtv.co.uk

Call Us

0121-769-2623

Address

208 Bromford Lane, Birmingham, B24 8DL

Copyright© 2025 Electronic World TV

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