Item has a thin pixel line on the screen. The line is very thin and runs vertically down the screen. It is visible on some images but not on others - see pictures for more details. We have significantly reduced the price on this flagship OLED TV - only one in stock at this price.

The LG OLED77C34LA is a premium 77" 4K OLED TV from LG’s highly regarded C3 Series, designed to deliver outstanding picture quality, smooth motion and next-generation gaming performance on a truly cinematic screen size. Using self-emissive OLED technology, each pixel controls its own light independently, producing perfect blacks, infinite contrast and exceptional detail in both dark and bright scenes.

Picture performance is powered by LG’s α9 AI Processor Gen 6, which uses advanced AI processing to analyse and optimise every frame in real time. It enhances sharpness, colour accuracy and depth while intelligently upscaling HD and Full HD content closer to true 4K resolution. Support for Dolby Vision, along with HDR10 and HLG, ensures wide HDR compatibility with improved brightness, contrast and realism across streaming services and UHD content.

Motion handling is excellent thanks to the native 120Hz OLED panel, making fast-moving sport, action films and gaming look smooth and clear without blur. Gamers are fully covered with four HDMI 2.1 ports, enabling 4K gaming at 120Hz, along with VRR, ALLM, NVIDIA G-SYNC and AMD FreeSync Premium for low-latency, tear-free gameplay on PlayStation 5, Xbox Series X and high-end PCs.

The OLED77C34LA runs on LG’s latest webOS Smart TV platform, offering fast, intuitive access to Netflix, Prime Video, Disney+, YouTube and more in a clean, easy-to-navigate interface. With its massive screen size, reference-level OLED picture quality and full gaming feature set, the LG OLED77C34LA is an outstanding choice for customers shopping premium cheap TVs, cheap TV deals and high-end cheap 4K TVs at Electronic World TV.