77" LG OLED77C54LA 4K HDR Smart Evo Ai OLED TV

Description

The LG OLED77C54LA is a premium 77-inch OLED evo 4K Smart TV from LG's acclaimed C5 Series, combining spectacular self-lit OLED picture quality with the latest AI processing and exceptional gaming performance. Its huge 77-inch screen makes it an outstanding centrepiece for home cinema, live sport, streaming and next-generation gaming.

Powered by LG's α9 AI Processor 4K Gen8, the OLED77C54LA intelligently analyses and optimises picture and sound. α9 AI Super Upscaling 4K enhances lower-resolution content, while AI Picture Pro and OLED Dynamic Tone Mapping Pro optimise detail, colour and HDR performance scene by scene.

The OLED evo panel uses individually controlled self-lit pixels to produce perfect blacks, exceptional contrast and rich, accurate colours. With no conventional backlight, dark scenes retain incredible depth and detail while bright highlights remain vibrant and impactful.

Support for Dolby Vision, HDR10 and HLG provides excellent HDR compatibility across films, streaming services and games. FILMMAKER MODE with Ambient Light Compensation helps preserve the filmmaker's intended presentation while adapting the picture to your viewing environment.

Gaming is one of the OLED77C54LA's strongest features. The TV has a 120Hz native panel with VRR support up to 144Hz, alongside NVIDIA G-SYNC Compatible, AMD FreeSync Premium, ALLM and HGiG. All four HDMI 2.1 ports support 4K at 120Hz, allowing multiple next-generation consoles and gaming devices to be connected simultaneously. Compatible PCs can also take advantage of VRR gaming at up to 144Hz.

The C5 also supports Dolby Vision Gaming at 4K 120Hz, making it an excellent match for compatible consoles and games where smooth motion, low latency and impressive HDR performance are essential.

Audio is delivered by a 40W 2.2-channel speaker system with Dolby Atmos and α9 AI Sound Pro, which can create a virtual 11.1.2-channel sound experience. WOW Orchestra also allows the television speakers to work alongside compatible LG soundbars.

Running webOS 25, the OLED77C54LA provides easy access to Netflix, Disney+, Prime Video, Apple TV, YouTube and other popular streaming services. Google Cast, Apple AirPlay 2 and LG ThinQ provide additional casting and smart-home functionality.

With its enormous OLED evo display, flagship AI processing and outstanding gaming capabilities, the LG OLED77C54LA is an exceptional choice for customers searching for premium cheap TVs, outstanding cheap TV deals and high-performance cheap 4K TVs at Electronic World TV.

Also known as OLED77C54LA.AEK, OLED77C5, 77C5, C54 or LG C5 77".

Why Are Our Prices So Low?

We have a special place in the TV market because we buy the TVs that leading High Street Retailers can't sell. These TVs are classed as 'graded' and include end of line/discontinued TVs, TVs with damaged packaging, surplus stock and 30 day customer returns. Trading since 1985 gives us over 25 years worth of experience and this combined with incredible buying power means we are able to take delivery of thousands of TVs every week. Buying in bulk means we can pass the savings on to you. The TVs are sold at unbelievably low prices with no compromise on quality; All items are technically perfect and come with 12 months guarantee (unless otherwise stated). We are so confident our prices are the cheapest you will find in the UK that we will price match any TV you find cheaper anywhere else on the internet...We will not be beaten on price! *** More information can be found on the 'About Us' page

Delivery Or Collection Available

This TV is available for fast delivery with our reliable 2-man service, ensuring safe handling straight to your home. Prefer to pick it up? You can also collect the same day from our Birmingham depot, so you can start enjoying your new TV right away!

77" LG OLED77C54LA 4K HDR Smart Evo Ai OLED TV

£1,749.99

£2,699.99£950.00 OFF

Condition

Grade A - no marks on the screen. Item is in exceptional condition. From normal viewing distances, there are no marks visible on the television.

Warranty Period

12 Months Warranty

Key Features

• 77" 4K Ultra HD OLED evo display

• Self-lit OLED technology

• α9 AI Processor 4K Gen8

• α9 AI Super Upscaling 4K

• AI Picture Pro

• OLED Dynamic Tone Mapping Pro

• VRR up to 144Hz

• 4K gaming at 120Hz

• Up to 144Hz gaming with compatible PC input

• 4 x HDMI 2.1

• NVIDIA G-SYNC Compatible

• AMD FreeSync Premium

• Game Optimizer & Game Dashboard

• Less than 0.1ms response time

• Dolby Vision

• Dolby Vision Gaming at 4K 120Hz

• FILMMAKER MODE

• Dolby Atmos

• webOS 25 Smart TV platform

• Built-in Wi-Fi 6 and Bluetooth 5.3

• 3 x USB 2.0

Pay in interest-free instalments

Secure 2-man delivery available

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Description

The C5 also supports Dolby Vision Gaming at 4K 120Hz, making it an excellent match for compatible consoles and games where smooth motion, low latency and impressive HDR performance are essential.