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Description

***This stunning item has some markings on the screen caused by the packaging rubbing on the soft front. The marks are light, they can be seen when the TV is off but blend in when the TV is displaying a picture. We have reduced the price massively! Please see attached photos for more details***

Experience cinematic brilliance on a grand scale with the Sony XR77A84LU, a stunning 77-inch 4K OLED TV designed to deliver an unrivalled home entertainment experience. At Electronic World TV, the home of cheap TVs, this model stands out for its breathtaking picture quality powered by Sony’s cutting-edge Cognitive Processor XR, which mimics how the human brain sees and hears. The result is astonishing realism, with deep OLED blacks, rich colours, and exceptional detail that brings every scene to life.

This premium OLED TV features XR OLED Contrast Pro for boosted brightness and contrast, and XR Triluminos Pro for a vast colour palette with subtle gradations. Whether you’re watching a blockbuster, streaming your favourite series, or gaming on next-gen consoles, the XR77A84LU handles it all effortlessly with support for 4K at 120Hz, HDMI 2.1, VRR, and ALLM. Acoustic Surface Audio+ turns the screen into a speaker for audio that follows the action, while Dolby Atmos and XR Surround add further immersion.

With Google TV, voice control, and a sleek Metal Flush Surface design, the XR77A84LU is not just a TV – it's a centrepiece. Plus, it’s compatible with BRAVIA CAM for gesture control and video calls. At Electronic World TV, we bring you high-end technology like the Sony XR77A84LU at unbeatable prices, making us the trusted destination for anyone looking for top-tier entertainment without the premium price tag.

Why Are Our Prices So Low?
We have a special place in the TV market because we buy the TVs that leading High Street Retailers can't sell. These TVs are classed as 'graded' and include end of line/discontinued TVs, TVs with damaged packaging, surplus stock and 30 day customer returns. Trading since 1985 gives us over 25 years worth of experience and this combined with incredible buying power means we are able to take delivery of thousands of TVs every week. Buying in bulk means we can pass the savings on to you. The TVs are sold at unbelievably low prices with no compromise on quality; All items are technically perfect and come with 12 months guarantee (unless otherwise stated). We are so confident our prices are the cheapest you will find in the UK that we will price match any TV you find cheaper anywhere else on the internet...We will not be beaten on price! *** More information can be found on the 'About Us' page
Delivery Or Collection Available
This TV is available for fast delivery with our reliable 2-man service, ensuring safe handling straight to your home. Prefer to pick it up? You can also collect the same day from our Birmingham depot, so you can start enjoying your new TV right away!

77" Sony Bravia XR77A84LU 4K HDR Google Smart OLED TV

Sale price £1,199.99
Regular price £3,499.99You saved£2,300.00 OFF
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Description

***This stunning item has some markings on the screen caused by the packaging rubbing on the soft front. The marks are light, they can be seen when the TV is off but blend in when the TV is displaying a picture. We have reduced the price massively! Please see attached photos for more details***

Experience cinematic brilliance on a grand scale with the Sony XR77A84LU, a stunning 77-inch 4K OLED TV designed to deliver an unrivalled home entertainment experience. At Electronic World TV, the home of cheap TVs, this model stands out for its breathtaking picture quality powered by Sony’s cutting-edge Cognitive Processor XR, which mimics how the human brain sees and hears. The result is astonishing realism, with deep OLED blacks, rich colours, and exceptional detail that brings every scene to life.

This premium OLED TV features XR OLED Contrast Pro for boosted brightness and contrast, and XR Triluminos Pro for a vast colour palette with subtle gradations. Whether you’re watching a blockbuster, streaming your favourite series, or gaming on next-gen consoles, the XR77A84LU handles it all effortlessly with support for 4K at 120Hz, HDMI 2.1, VRR, and ALLM. Acoustic Surface Audio+ turns the screen into a speaker for audio that follows the action, while Dolby Atmos and XR Surround add further immersion.

With Google TV, voice control, and a sleek Metal Flush Surface design, the XR77A84LU is not just a TV – it's a centrepiece. Plus, it’s compatible with BRAVIA CAM for gesture control and video calls. At Electronic World TV, we bring you high-end technology like the Sony XR77A84LU at unbeatable prices, making us the trusted destination for anyone looking for top-tier entertainment without the premium price tag.

Why Are Our Prices So Low?
We have a special place in the TV market because we buy the TVs that leading High Street Retailers can't sell. These TVs are classed as 'graded' and include end of line/discontinued TVs, TVs with damaged packaging, surplus stock and 30 day customer returns. Trading since 1985 gives us over 25 years worth of experience and this combined with incredible buying power means we are able to take delivery of thousands of TVs every week. Buying in bulk means we can pass the savings on to you. The TVs are sold at unbelievably low prices with no compromise on quality; All items are technically perfect and come with 12 months guarantee (unless otherwise stated). We are so confident our prices are the cheapest you will find in the UK that we will price match any TV you find cheaper anywhere else on the internet...We will not be beaten on price! *** More information can be found on the 'About Us' page
Delivery Or Collection Available
This TV is available for fast delivery with our reliable 2-man service, ensuring safe handling straight to your home. Prefer to pick it up? You can also collect the same day from our Birmingham depot, so you can start enjoying your new TV right away!
65" Sony Bravia XR65A84LU 4K HDR Google Smart OLED TV - Electronic World TV
77" Sony Bravia XR77A84LU 4K HDR Google Smart OLED TV

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